Appcharge Raises $58M Series B to Expand Direct-to-Consumer Platform for Mobile Game Publishers

Tel Aviv, Israel — Appcharge, a direct-to-consumer (DTC) platform purpose-built for mobile game publishers, has raised $58 million in Series B funding. The round was led by IVP, with participation from Playrix and existing investors Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, BITKRAFT Ventures, and Corundum.

This latest raise brings Appcharge’s total funding to $89 million.

The new capital will accelerate the scaling of Appcharge’s platform and the launch of innovative new products for global mobile game publishers.

Founded and led by CEO Maor Sason, Appcharge empowers game makers to sell directly to their players — boosting profits by up to 35% while strengthening player loyalty and engagement. The platform offers publishers everything they need to operate a fully-branded, end-to-end DTC channel, including custom web stores, gamified offers, global payment solutions, and mobile in-app payments SDKs.

The funding follows the launch of two major products: the iOS Payments SDK and AppDirect. Together with Appcharge’s popular Payment Links, these tools give publishers a comprehensive, compliant, and scalable DTC suite — enabling them to reduce dependence on traditional app store platforms and unlock more profitable player relationships.