The Man Behind the Literal Playbook on Enterprise Selling, A Conversation with David Rudnitsky5/31/2025 What would a sales season of TalkingSense be without a conversation with David Rudnitsky, who literally wrote the playbook on enterprise selling? Rudnitsky, who helped grow Salesforce from $51 million to $5 billion is the legend behind The Sales Playbook, which was published in Salesforce Founder & CEO Marc Benioff's best-seller, Behind the Cloud. He joined 6sense CMO and host Latané Conant to share his knowledge. The two discussed:
If you’re looking for inspiration for growing your enterprise sales org, you’ve found it, watch below! “Think big. Whether you're with the smallest startup or you're with a growing company, think big. Thinking big is an attitude, and it's actions around it.”
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Discover the vibrant creativity and innovation at SXSW London, where global visionaries converge to shape the future of technology, culture, and music—join us at www.sxswlondon.com! Experience unforgettable moments and connect with industry leaders at SXSW's inaugural London; secure your spot now at www.sxswlondon.com. This lively breakfast mixer at the Hart Shoreditch Hotel brings is a perfect way to start your day! Come connect with founders, investors, artists, and professionals for a morning of networking, inspired by Colaeb's mission to spark innovation through collaboration, featuring founder, angel investor, and venture capitalist Manny Larcher. Ohio & Friends exists to tell Ohio’s story to the world by gathering Ohioans across the globe, showcasing our state’s vibrant tech and innovation ecosystem, and creating intentional spaces at major events for connection, collaboration, and elevation. We aim to increase Ohio’s visibility, influence, and investment opportunities on national and international stages. by Manny Larcher
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