 Betr, a Miami, Florida-based gaming and media company, announced a major new partnership with and investment from Lonzo Ball and LiAngelo Ball.
The amount of the deal was not disclosed. The brothers will bring their podcast to the Betr Media family, where it will be rebranded and is slated to launch this Fall timed for the NBA season. The show will release 40 episodes per year, each running 45+ minutes, with Lonzo hosting from Cleveland and on the road, and LiAngelo joining from Los Angeles when not with his brother. The show will feature authentic conversations around sports, lifestyle, and music, including Lonzo’s pursuit of an NBA title with the Cavaliers, LiAngelo’s rap career, sports predictions, and more. As part of the multi-faceted partnership, the Ball brothers will make appearances in organic Betr media content, such as attending Jake Paul fights, and will also create paid content to support the recently revamped Betr Gaming product. To maximize reach, the Ball brothers will leverage their existing YouTube subscribers and social following where Lonzo ranks among the top five most followed NBA players. Founded in 2022 by Joey Levy and Jake Paul, Betr is building a real money gaming app. The company’s first product, Betr Picks, launched in September 2023 and quickly grew to several hundreds of thousands of paying users in 33 states plus Washington, D.C. The company recently launched Betr Arcade, now live in 29 states, with plans on launching additional new nationwide gaming products within its single app experience in 2025 to further differentiate its product offering. source; FinSMEs Comments are closed.
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