Colaeb Founder shares 10 ways to create more Hype for a Product Launch

Pictured above: Mark Bugas, founder of Flowlie, Manny Larcher, founder of Colaeb, and Juan Barrero, founder of Lazo

by Manny L.

To create more hype for a product launch, you can use several strategies:

1. Teaser Campaigns: Release sneak peeks or teasers on social media and email to build anticipation.

2. Influencer Partnerships: Collaborate with influencers who align with your brand to reach a wider audience.

3. Exclusive Previews: Offer early access or exclusive previews to loyal customers or subscribers.

4. Countdowns: Use countdown timers on your website and social media to create urgency and excitement.

5. Engaging Content: Share engaging content, such as behind-the-scenes videos or stories about the product development process.

6. Interactive Events: Host live events, webinars, or Q&A sessions to engage directly with your audience.

7. User-Generated Content: Encourage customers to share their excitement on social media using a specific hashtag.

8. Contests and Giveaways: Run contests or giveaways to increase engagement and attract attention.

9. Collaborations: Partner with other brands for co-branded promotions that can expand your reach.

10. PR and Media Coverage: Reach out to media outlets and bloggers to gain coverage and reviews.

While I can't access specific examples from colaeb.com, these strategies are commonly used by brands to generate excitement around a launch.

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