Hazel Savage Joins Syntho as CEO

published by Manny

United Kingdom – Syntho, the innovative UK-based music startup founded by DJ and producer Josh Baker, is proud to announce the appointment of Hazel Savage as its new CEO. Savage, a renowned music-tech entrepreneur and former CEO of Musiio, brings a wealth of experience in scaling music technology businesses.

Josh Baker, who founded Syntho to revolutionise electronic music education, has seen phenomenal success in his own DJ career, prompting the need for top-tier leadership to drive the next phase of Syntho’s growth.

​Hazel Savage’s previous experience building and selling a music tech company make her the perfect leader to take the company forward.

“I first met Josh in April 2024 at an investing event in Leeds, we kept in touch and after exiting my role at SoundCloud, Josh approached me about joining Syntho.” said Hazel Savage. “Syntho has yet to need to raise capital and the revenue is above and beyond what I see day in and day out as an angel investor in this space. The Syntho product clearly resonates with its audience. Josh and the Syntho leadership team have made me feel so welcome already. I’m excited for 2025.

Syntho, which Baker started in 2020 has become the UK’s challenger brand for aspiring and professional electronic music producers, offering beginner to advanced lessons, with the latest producers and DJs showing exactly how they create their sound.
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Josh Baker remains the founder and the face of the company with his “Introduction to..” videos being the most watched on the platform. Baker is also having a huge year in terms of his career with upcoming shows at Miami Music Week, Amnesia’s opening party in Ibiza, as well as Hide and Seek, Parklife and Mint Festival all coming up in 2025.

Baker made the appointment of Savage himself, saying:

“I started Syntho back in 2020 because I didn’t feel like the options that existed when I wanted to learn music production came from the best in the business. I wanted to learn from top talent, people who are out there creating hits and playing sold out venues. It didn’t exist, so I built it. I started just filming the videos myself as a producer who was getting a lot of requests to help out other producers but it grew from there as I asked other producers I knew to create videos. As we grow it’s important for us to be smart and focussed, Hazel has worked in Music Tech for 18 years, and has previous success building and selling a company, this makes it a great fit for the next stage of Syntho.”

About Syntho:

SYNTHO is an online learning community with over 560 tutorials where you learn directly from world-touring artists. Expert-led courses offer a clear, structured path to mastering Ableton and producing exceptional tracks. With users from over 73 countries, the tutorials are subtitled in multiple languages and you can connect with like-minded producers on our newsfeed. We offer personalised monthly feedback on a track you’ve created as part of the subscription. Available on Web, iOS and Android. 
For more information, visit www.synthohub.com

About Hazel Savage:

With 18 years experience in the industry, Hazel is a music-tech lifer, guitarist and former CEO and Co-Founder of Musiio. She started her music-tech journey as an early employee at Shazam and spent time at Pandora, Universal Music, BandLab and HMV before launching Musiio in 2018 and then selling the business to SoundCloud in 2022. After exiting SoundCloud in Dec 2024, she has joined Syntho as CEO as of March 2025

About Josh Baker:
Josh Baker is a UK-based DJ, producer, and founder of Syntho, an online platform for electronic music education. He launched Syntho to provide high-quality tutorials for aspiring producers, growing it into a successful bootstrapped business. He is also the co-founder of Hide and Seek Festival, the boutique electronic music festival in the UK, known for its intimate atmosphere, carefully curated lineups, and scenic setting featuring the best in house, minimal and techno music. instagram.com/joshbakermusic