by Manny Larcher
I attended the 10th Anniversary of Camp Flog Gnaw, created and curated by Tyler, the Creator, at Dodgers Stadium in Los Angeles over the weekend. I walked just under 24 miles, here a few takeaways: - Accessibility was Tier 1. From a mobile app to shuttles and viewing areas, this event was an experience that included everyone in the process. - Location. The parking lot of the Dodgers Stadium couldn't have been more perfect for this event, featuring three stages. - Audience diversity. The lineup featured established musicians like Andre 3000 and Erykah Badu and new artists like Grammy-nominated Doechii and Daniel Caesar, with nearly 100,000 people of all ages in attendance. - Carnival/Fair experience. There were at least a dozen rides and several games, all with custom gifts from the artists. - Experiential Marketing. Most musicians and companies shy away from partnerships at music festivals, but large brands, from Toyota to American Express, were present with their interactive engagements. - Food Options. There were nearly 30 options to choose from, one of the best food selection options at a festival I've ever experienced. - Restrooms. Super crucial at a festival, there were numerous options, clean. It was an overall great experience!
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