Pirelli has joined forces with IXOOST, an Italian firm from Modena that specialises in high-end car audio, to create a new sound experience inspired by motorsport. The result is an exclusive hi-fi system that includes a cutting-edge BluetoothTM speaker within a replica Wind Tunnel Tyre: made by Pirelli for Formula 1TM Teams to conduct aerodynamic testing.
The wind tunnel is a vital tool for Formula 1TM Teams to study every aspect of air flow, in their unending search for optimal performance – where the tyres play a vital role as well.
And from the scale-model F1TM Wind Tunnel tyre, PIRELLI P ZEROTM sound tuned by IXOOST was born. This is a mini tyre that sets new standards of design and technology, travelling its own road when it comes to music.
The acoustic system includes a powerful amplifier with a 100-watt digital signal processor and is equipped with a 100-millimetre midwoofer as well as a 25-millimetre silk tweeter. The whole system is made entirely in Italy by the Modena-based firm, characterised by obsessive attention to detail, hand-crafted perfectionism, and a passion for unique products.
With the most advanced 4.0 BluetoothTM APTX technology, PIRELLI P ZEROTM sound can connect wirelessly to smartphones and other compatible devices, enhancing the audio signal in wireless mode and ensuring the best possible playback.
PIRELLI P ZEROTM Sound is available in nine different colours that reflect those used to distinguish the different racing compounds. Thanks to its appealing shape and extremely compact dimensions (330 millimetres diameter and maximum depth of 200 millimetres) this inspiring piece of design will fit in anywhere, lending a unique and original touch to its surroundings.
The new speaker will be previewed for the first time just before the FORMULA 1 PIRELLI GRAND PRIX DE FRANCE 2018 weekend on Friday 22 June at the Chateau des Costes, Le Castellet. This stunning castle has been taken over by Pirelli to host ‘Casa Pirelli’ throughout the race, welcoming VIP guests.
PIRELLI P ZEROTM sound will also be seen in the F1 Pirelli Hot Laps garage, where it will remain for the other Hot Laps sessions during grands prix this year.
IXOOST creates exclusive audio systems entirely made in Modena with the same techniques and passion that characterise the world’s most famous supercars. These extraordinary audio solutions from Matteo Panini form a bridge between the automotive and aeronautical worlds, in the form of unique objects. Every single product is crafted by hand, also integrating exhaust pipes from supercars. This is the inspiration behind the brand, echoing the word ‘exhaust’.
Pirelli Design was born as an incubator for high-end projects that highlight the technical know- how, high performance and unmistakeable glamour synonymous with Pirelli. Capitalising on the technical capabilities from tyre production together with leading partnerships in other areas of business, Pirelli Design promotes technology transfer across different sectors through design projects that result in unique, iconic and high-performance products.