Wendy's has come together with GasBuddy to create the new "Badge" that benefits both the restaurant and the GasBuddy app. Since gas prices are currently raising nationally and people are looking for ways to save money, the GasBuddy app helps people find the cheapest gas within the nearest proximity of the driver. Wendy's gets involved by GasBuddy correlating the cheapest gas within proximity to a Wendy's restaurant. This way, people are more obligated to stop at a Wendy's when they go to get gas. With cheap prices starting to become a necessity for people, the badge feature is the perfect way to help drive up sales for the companies and cut down costs for customers.
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