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WTF is product strategy: Strategy Blocks: An operator’s guide to product strategy
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by Lenny Rachitsky
Product strategy sits in between the mission/vision and the plan.
The mission and vision are typically articulated by the founders/CEO and tend to be durable over time.
The plan (i.e. roadmap) is an ordered list of projects based on some notion of prioritization and sequence of delivery.
Product strategy sits in between the mission/vision and the plan.
The mission and vision are typically articulated by the founders/CEO and tend to be durable over time.
The plan (i.e. roadmap) is an ordered list of projects based on some notion of prioritization and sequence of delivery.
There is a steep drop in elevation between the mission/vision and the plan, and strategy occupies this large void.
Strategy exists to force a disciplined choice to deploy scarce resources for maximum impact. Regardless of the size of a company, the resource pool and capacity to get work done is always constrained relative to the universe of work that could be done—making this choice a critical decision in every single context.
A good strategy articulation typically includes three components:
1. 3 to 5 areas for the company or the team to focus on, which we will henceforth refer to as strategic pillars
2. Several areas that should explicitly not be the focus
3. A clear set of explanations for why these choices were made
Strategy exists to force a disciplined choice to deploy scarce resources for maximum impact. Regardless of the size of a company, the resource pool and capacity to get work done is always constrained relative to the universe of work that could be done—making this choice a critical decision in every single context.
A good strategy articulation typically includes three components:
1. 3 to 5 areas for the company or the team to focus on, which we will henceforth refer to as strategic pillars
2. Several areas that should explicitly not be the focus
3. A clear set of explanations for why these choices were made
Here's a step-by-step guide by Chandra Janakiraman for crafting your product strategy:
1. A 2-year strategy, which is typically focused on solving problems with the current product, i.e. small “s” strategy
2. A 3/5/10-year strategy focused on aspirational futures. i.e., big “S” strategy
1. A 2-year strategy, which is typically focused on solving problems with the current product, i.e. small “s” strategy
2. A 3/5/10-year strategy focused on aspirational futures. i.e., big “S” strategy
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