by Brandon Hill

We just raised a $22M Series B for Vori to make every supermarket in America autonomous.

Grocery is a $1.5T domestic market — bigger than restaurants and hotels. But it's running on technology from the Reagan administration.

This industry is massive, essential, and near and dear to my heart.

My parents met in a supermarket. My grandparents owned a grocery store. My mom, Tori, works at Vori.

Walmart and Amazon have invested heavily in this space, capturing 25% of U.S. grocery spending. But no one is building tech for the other 75% of the market.

Vori is the engine for grocery: an AI-native operating system that handles checkout, payments, pricing, ordering, inventory, and loyalty.

→ A system of record: tracks all activity happening in the store in one place.

→ A system of action: agents leverage what the store "knows" to actually do the work.

→ A system of transaction: Vori processes every dollar that flows through the store, accounting for 60% of our revenue.

Since launch, we have processed $500M+ in payments across 140+ stores in 55+ cities, serving over 1M consumers nationwide.

In the past six months, we have doubled payment volume, with new stores being onboarded every single day. The revenue we used to close in a year, we now close in a month.

This round — led by Adrianna Samaniego at Cherryrock Capital with participation from Mike Duboe at Greylock Partners and Factory — brings our total funding to $50M. The capital will go toward expanding our engineering and product teams, shipping the next generation of AI agents for grocery, and bringing Vori to thousands more stores.

To Tremaine, Robert, and the entire Vori team: there's no one I'd rather build this with.

To the grocers who trust us with their stores every day: you are load-bearing pillars of your economies, and you inspire us every day to do work that matters.

Our mission is to power grocery stores with technology that enables them to run more profitably and increase the GDP of Main Street.

We're just getting started (and we're hiring).