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How Much Did Appcharge Raise in Its Series B?

IVP led the $58 million round, bringing total funding to $89 million.

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Appcharge raised $58 million in a Series B round led by IVP, announced in August 2025. The Tel Aviv company runs a direct-to-consumer platform for mobile game publishers, and the raise brings its total funding to $89 million.

Founded and led by CEO Maor Sason, Appcharge empowers game makers to sell directly to their players — boosting profits by up to 35% while strengthening player loyalty and engagement. The platform offers publishers everything they need to operate a fully-branded, end-to-end DTC channel, including custom web stores, gamified offers, global payment solutions, and mobile in-app payments SDKs.

The funding follows the launch of two major products: the iOS Payments SDK and AppDirect. Together with Appcharge’s popular Payment Links, these tools give publishers a comprehensive, compliant, and scalable DTC suite — enabling them to reduce dependence on traditional app store platforms and unlock more profitable player relationships.

What does Appcharge do?


It helps mobile game publishers sell directly to players, with branded web stores, payment checkout and in-app payment SDKs. That lets publishers avoid platform fees and keep more revenue.


Who invested in the round?


IVP led, with participation from Playrix. Existing investors Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, BITKRAFT Ventures and Corundum also took part.


What is the money for?


The funding will go toward new products for the platform, aimed at global industry demand and the next phase of mobile game customer engagement.


Quick answers


How much did Appcharge raise? $58 million in Series B.


Who led the round? IVP.


What is Appcharge's total funding? $89 million.

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