Milwaukee's own Big Celly joins 10K Projects, an independent record label based in Los Angeles, founded in 2016 by British executive Elliot Grainge. Initially independent, it became a standalone label under Warner Music Group (WMG) in 2023 following WMG's majority acquisition, operating within the Atlantic Music Group (AMG) umbrella.

Watch Big Celly's debut new single "Thin 10", now available on all platforms - watch it below"