G Herbo Asks "How Can I Lose?" — and After Everything He's Been Through, the Answer Is Clear

The Chicago rap survivor delivers one of his most reflective records yet, straight from the streets of New Orleans.

G Herbo continues the rollout surrounding Lil Herb: Lil Heroin Edition with the release of the official visual for "How Can I Lose," via Uptown Records — a video that captures the unwavering confidence, resilience, and mindset that have defined Herbo from the very beginning.


Produced by frequent collaborator Oz On The Track, "How Can I Lose" finds Herbo reflecting on the hardships that forged his perspective — revisiting the realities of violence, loss, and hustling while confronting the lasting effects of trauma, grief, and addiction that followed him into adulthood, underscored by the reflection:


"Bottom level, lower than a cellar, I got far from it." Directed by DREFILMS, the video follows Herbo from backstage settings into the streets of New Orleans, blending road footage with the city's energy to connect the song's reflections on survival with the day-to-day reality of his current touring life. The 17-track deluxe project also features "DND" with Ty Dolla $ign, and the long-teased fan favorite "Thug," which finally receives its official release. uDiscover Music


Stream Lil Herb: Lil Heroin Edition now at gherbo.lnk.to/lilherblilheroin.

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