LaRon Batchelor joins Manny Larcher on the It's Bigger Than Business podcast to share about the impact his business ventures are having and share some tips along that he's learned along the way including ​"the best brands out teach, not out sell."
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LaRon Batchelor is the Founder/CEO of Passport Food & Beverages - they've created passport to connect other brands to grocery stores like Whole Foods, Co-Founder/Partner of Coffee Uplifts People (with Angela Yee of the Breakfast Club - click here to read her recent interview with Entrepreneur), and Co-Founder of Caminus Ventures, they are launching the first accelerator program for Black entrepreneurs in food, beverage and adjacent industries, with a start studded team including the acclaimed chef behind many restaurants worldwide, Marcus Samuelsson.

Listen to the episode now on all platforms via It's Bigger Than Business platform.
More About LaRon:

I have lived at the center of digital storytelling, moderating focus groups, mobile phone research, beverage distribution and marketing for over 20 years. While producing digital ethnography for Nokia and Verizon, I explored and analyzed the current mobile device landscape: how technology is being used in consumers' lives and how the role of the service provider/carrier is viewed. Markets included America, England, India, Russia and Japan.

I started out with a pretty keen eye spotting international urban cultural trends. I was engagaed as a trend spotter/videographer for major brands. Traveling to Japan and Europe with my camera, with a New York sensibility and the ability to commune with almost anyone, I filmed a library of over 3,000 hours of conversations.

The late Guru/Gang Starr (Keith Elam) personally gave me my first film producer project - filming the making and launch of the seminal Jazzmatazz albums (featuring Erykah Badu, Isaac Hayes, The Roots, The Neptunes, etc.). I have filmed on behalf of and conducted marketing research on 4 continents for Nissan, Virgin Records, Robert Graham Clothing, TBWA, Prescient Research (UK) , GURU, NOKIA, Trace TV (France), TRUE Agency, Coca Cola and Universal Music (Japan), among others.

I served as the Consulting Vice President/Key Accounts at Drink King Distributing, a New Jersey/New York snack & beverage distributor. I oversaw the launches and retail programming of entrepreneurial and established brands such as; Sparkling Ice, Polar Beverages, Tate's Bake Shop, Aqua Ball & Aqua Hydrate, Eternal Water, Cannabis Energy Drink and OWYN. I managed and called on the following Key Accounts: Stop & Shop, Fairway, Shoprite, King Kullen, Walgreens, Bolla Market, Target, Food Bazaar & Independent Ownership groups throughout New York and New Jersey.