Levanta, the Seattle company that connects online sellers with the creators and publishers who recommend their products, has raised $22 million in Series B funding, betting that affiliate infrastructure will become as standard a line item for marketplace sellers as search advertising.

The round was led by Volition Capital, the Boston-based growth equity firm that also led Levanta's $20 million Series A in late 2024. Long Run Capital and OpenSky Ventures joined, along with angel investor Ryan Frazier, the CEO of Seattle real estate platform Arrived. The deal was announced on August 27, 2026, and brings Levanta's total raised to roughly $43 million. The company did not disclose a valuation. Part of the proceeds went to secondary purchases, providing cash liquidity to some eligible employees rather than funding the balance sheet.

What the company does

Founded in 2023, Levanta operates a creator affiliate platform that sits between brands selling on retail marketplaces and the creators, publishers and review sites capable of sending them customers. Brands use it to discover and vet partners, set commission terms, manage those relationships, and measure what each partner actually drove in sales. It works across Amazon, Walmart and Shopify, and more than 90,000 vetted creators are on the platform, with millions more reachable through its AI-powered discovery tools.

The pitch is essentially plumbing. "Every marketplace has thousands of sellers that want more customers, and there are millions of creators and affiliates capable of driving those customers," CEO and co-founder Ian Brodie said. "The missing piece is infrastructure that connects the two, handles the economics, and accurately measures what happens." Brodie founded the company with CTO Spencer McKenney and Chief Marketplace Officer Rob Schab. In April 2026, Levanta acquired Perch+, an affiliate network that added hundreds of Amazon sellers and publishers to its marketplace.

The numbers behind the round

Levanta says revenue grew 80 percent year over year in 2026, and the company employs more than 100 people. Unusually for a venture-backed startup at this stage, it describes itself as having operated profitably or close to break-even since launch, which helps explain why a $22 million round was enough to also carve out employee liquidity.

The capital is earmarked for continued technology investment, go-to-market expansion, international growth, and onboarding additional retail marketplaces beyond the three it supports today. That last item is the strategic tell: Levanta started as an Amazon-centric tool, and its argument to investors is that the same rails work anywhere a marketplace has a long tail of sellers and no native way to pay creators for performance.

Why the timing matters

Creator-driven commerce has moved from experiment to budget line. Goldman Sachs has projected the creator economy will approach $480 billion by 2027, and marketplace sellers facing rising ad costs on Amazon have been looking for channels where they pay on results rather than impressions. Affiliate commissions fit that mood.

The competitive question is whether the category consolidates around a neutral layer or gets absorbed by the marketplaces themselves. Amazon runs its own creator programs, and both Walmart and TikTok have built affiliate mechanics in-house. Levanta's counter is cross-channel measurement: a brand selling in three places wants one view of which creator drove what, and no single marketplace has an incentive to provide it. Backing that thesis with a second round from the same lead suggests Volition, at least, is convinced the independent path holds.

Source

GeekWire — "As the influencer economy drives retail sales, Seattle startup raises $22M to play matchmaker"