How Atlanta, Georgia’s Lil Baby Turned Quarantine Into an “All In” Flex

“All In” is the quarantine-era single from Lil Baby, the rapper born and raised in Atlanta, Georgia, and it was the first taste of the deluxe edition of his 2020 album My Turn. The song and its music video landed on April 23, 2020, less than two months after My Turn gave him his first No. 1 album on the Billboard 200.

How Big Was My Turn?

Huge, and it kept growing. My Turn arrived February 28, 2020, through Quality Control, Motown, Capitol and Wolfpack, then opened at No. 1 with 197,000 equivalent album units, per XXL. Only about 10,000 of those were traditional sales, so streaming did the heavy lifting. The debut beat his earlier peaks of No. 2 for Street Gossip, No. 3 for Harder Than Ever and No. 4 for Drip Harder. The album spent five total weeks at No. 1 and finished 2020 as the most consumed album in the U.S.

What Is “All In” About?

Pure victory-lap energy. HotNewHipHop described the track as Lil Baby “at his most flex-worthy” and noted it was made during quarantine, with bars built around money, jewelry and sports references. Quay Global produced it, and it runs a tight 2:36. Lil Baby first previewed the song on March 17, 2020, the same day he announced his Lamborghini Boys mixtape, before making it official in April.

Inside the “All In” Video

With the country locked down, the video stays home. Directed by Keemotion, according to Revolt, it catches Lil Baby “in quarantine mode” at his estate: getting his hair braided, cleaning his jewelry and showing off his cars. Hypebeast spotted the details, from a toothbrush scrubbing his chains to a garage stop with his customized 2020 Rolls-Royce Cullinan. Revolt placed it in the wave of at-home music videos that artists turned to during the pandemic, and it works because the flex never needed a set.

How Did “All In” Perform?

“All In” peaked at No. 45 on the Billboard Hot 100 and No. 20 on Hot R&B/Hip-Hop Songs, and it was later certified Platinum by the RIAA. It joined the My Turn deluxe edition on May 1, 2020, as one of the new bonus tracks, a release Complex confirmed the same day the video dropped. Weeks later, “The Bigger Picture” debuted at No. 3 on the Hot 100, and My Turn has since been certified 7x Platinum.

Quick answers

What album is “All In” by Lil Baby on? The deluxe edition of My Turn, released May 1, 2020. It is not on the original February 2020 tracklist.

Who directed the “All In” video? Keemotion, according to Revolt. It was shot at home during the 2020 quarantine.

Where is Lil Baby from? Atlanta, Georgia. He was born and raised in the Oakland City neighborhood in Southwest Atlanta.

Sources

Complex — “Lil Baby Releases New Song and Video “All In,” Announces ‘My Turn’ Deluxe Album”

Revolt — “Lil Baby is ‘All In’ in new music video”

Hypebeast — “Lil Baby Shares New “All In” Music Video”