Jericho, New York’s Madison Beer Falls for a Werewolf in “bad enough”

Madison Beer, the pop singer from Jericho, New York, on Long Island, released the music video for “bad enough” on January 16, 2026, the same day her third studio album locket arrived via Epic Records. The song is track five on the 11-song album, and the video, which Beer co-directed with Aerin Moreno, turns a toxic love story into a creature feature.

What Is “bad enough” About?

The song is about trying to walk away from a bad partner who keeps begging you to come back, according to Bandwagon. It sounds sweeter than that summary suggests. Dread Central called the clash between the song’s glossy, sugar-sweet pop and the video’s gore deliberate and effective, and that tension is the whole point.

Beer gave the track its first live performance on The Tonight Show Starring Jimmy Fallon earlier that week, per Sony Music Canada, so fans heard it on late-night TV before the album and video dropped.

Inside the Werewolf Video

The clip plays like a loose, modern spin on Beauty and the Beast. Beer tries to escape a beast and ends up falling for him anyway. Dread Central described it as a doomed, emotionally charged romance between Beer and a werewolf, complete with bloodied transformations and hands-on creature effects.

The styling sells the fairytale. Sports Illustrated Lifestyle tracked three key looks: a light blue cottagecore dress that casts her as a storybook heroine, a polka-dot leather mini dress and a pearl white dress for the finale. The soft, innocent wardrobe sits right next to the monster she can’t quit.

It also continues a streak. Dread Central noted that “bad enough” follows her Jennifer’s Body-inspired video for “make you mine,” giving Beer back-to-back horror visuals.

How Did locket Come Together?

Beer wrote and co-produced locket, the follow-up to Life Support (2021) and Silence Between Songs (2023). The album collected a strong run of singles. “make you mine” earned her a Grammy nomination for Best Dance Pop Recording and became her first solo No. 1 on Billboard’s Dance Airplay chart, Sony Music Canada reported. “bittersweet” gave her a Billboard Hot 100 debut and peaked at No. 68, per Wikipedia. “yes baby” arrived in September 2025.

Talking about the album, Beer said it “feels very true to where I’m at now,” in comments to Rolling Stone cited by Sports Illustrated Lifestyle. Her label announced the locket tour 2026 alongside the release, running from Kraków, Poland, on May 11 to a July 13 show at Madison Square Garden in New York.

From Long Island to Pop Stardom

Beer was born March 5, 1999, and moved from Long Island to Los Angeles with her mother at 13 to chase music. Her break came in 2012, when a cover of Etta James’s “At Last” reached Justin Bieber, who shared it with his followers and later signed her to Island Records.

Quick answers

What album is “bad enough” on? Madison Beer’s third studio album locket, released January 16, 2026, on Epic Records.

Who directed the “bad enough” video? Aerin Moreno and Madison Beer co-directed it.

Where is Madison Beer from? Jericho, New York, on Long Island. She moved to Los Angeles at 13.

Sources

Dread Central — “Madison Beer Gets Blood-Soaked in ‘bad enough’ Video [Gallery]”

Sony Music Canada — “Madison Beer Releases locket”

Bandwagon — “Madison Beer unveils cathartic album locket alongside cinematic ‘bad enough’ MV”