San Francisco and Amsterdam-Based Mondrio Raises $3.75M Seed Led by Heartcore Capital for AI Pricing Agents

Mondrio, a startup building AI agents that help B2B companies set and enforce prices, has raised a $3.75 million seed round led by Heartcore Capital. The company, which has teams in San Francisco and Amsterdam, announced the round on November 12, 2026.

Who Invested

Heartcore Capital led the round. Pretiosum VC, Hersir Ventures, Cambrena Capital and Momo VC joined, along with angel investors who have built and led companies in pricing, CPQ (configure, price, quote software), AI and payments. Valuation was not disclosed.

What Mondrio Does

Pricing is one of the most powerful levers a B2B company has, yet it is often managed in spreadsheets and settled deal by deal. Mondrio's agentic pricing platform has two modules. Pricing Studio handles research, modeling and testing to design packages and prices. Deal Engine carries that model into every quote, migration and renewal, keeping discounts inside agreed guardrails.

AI agents handle the routine work, while senior pricing experts step in when the stakes are high. Customers can run pricing themselves with agent support or hand the whole function to Mondrio and approve each change. The company says the platform can also run inside Slack, Microsoft Teams, Claude and ChatGPT.

Mondrio was founded in 2026 by pricing veterans with more than 30 years of combined experience advising tech companies. Co-founders Gregor Biljardt and Joep van den Nieuwenhoff previously worked as pricing consultants at Simon-Kucher.

Traction

Mondrio is a 2026 startup and has not disclosed customer counts or revenue. On its website, the company says its experts have supported more than 150 B2B companies.

What the Money Is For

The funding will expand Mondrio's AI and engineering teams, grow its bench of pricing experts and strengthen its commercial presence in the U.S.

Why It Matters

AI is scrambling how software gets priced. Companies are shipping AI features faster than they can decide what to charge for them, and the shift toward usage- and outcome-based pricing makes every quote more complicated. That puts pressure on pricing teams that were already stretched thin.

Mondrio's bet is that the answer is neither pure software nor pure consulting, but a blend. Linking pricing strategy to what actually happens in negotiations creates a feedback loop most companies lack. Over time, the company expects AI agents representing buyers and sellers to take on a bigger role in commercial negotiations, a future in which pricing logic would need to be machine-readable from the start.

Source

GlobeNewswire — "Mondrio Raises $3.75 Million Round Led by Heartcore Capital for Its Agentic Pricing Platform"