How Was Pharrell's "Cash In Cash Out" Video Made?

Who is on "Cash In Cash Out"?

Pharrell Williams produced the song, and 21 Savage and Tyler, the Creator rap on it. Columbia released it on June 10, 2022.

How did the song come together?

Williams played Tyler a version that already had 21 Savage's verse. Tyler asked for the instrumental and recorded a verse of his own.

How did it perform?

It peaked at No. 26 on the Billboard Hot 100 and is certified platinum. The video won four UK Music Video Awards in 2022, including Video of the Year and Best Animation.

Quick answers

Who directed the video? François Rousselet.

Who produced the song? Pharrell Williams.

How high did it chart? No. 26 on the Hot 100.

The "Cash In Cash Out" video was built in CG as a rotating machine modeled on the zoetrope, an early animation device. François Rousselet directed it for the production company Division.