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Co-Founders Nick Ornitz and Shannon Kay

by Manny Larcher

New York, NY – Topline Pro, the AI-powered engine transforming how home service professionals grow and run their businesses online, today announced the successful close of a $27 million Series B funding round. This infusion of capital marks a significant milestone as the company scales its AI-native platform to better serve the underserved long tail of local service providers.

The funding round was led by Northzone, represented by Partner Molly Alter, and features new strategic participation from Tactile Ventures and Industry Ventures, alongside continued support from trusted backers Forerunner Ventures, Bonfire Ventures, TMV, Flybridge, and BBG Ventures.

“Topline Pro is flipping the script on business software. Instead of asking local entrepreneurs to become software experts, they use AI to take those tasks off their plate entirely,” said Molly Alter, Partner at Northzone. She added that the company’s internal AI tooling enables support ranging from solo operators to growing teams—unlocking a massive, historically underserved market.
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Empowering the Backbone of Home Services
Home service providers—spanning trades such as landscaping, painting, plumbing, and roofing—number over 2.5 million in the U.S. Most are solopreneurs, with only a small fraction working in teams under 10. These independent professionals often lack access to efficient marketing, sales, and operations software that scales cost-effectively.

With the home services SMB market representing over $1 trillion in annual spend, Topline Pro’s AI-first engine aims to unlock new economic opportunity by empowering these businesses to own their growth, operate independently, and build sustainable operations—without relying on costly lead marketplaces or fragmented software stacks.

“Done-For-You” AI Agents at Work
Rather than providing tools that pros must learn and manage, Topline Pro delivers a “done-for-you” experience where AI agents autonomously manage critical business functions:
  • The AI Marketing Agent handles everything from SEO and website creation to social media and paid ads—building online visibility and reputation effortlessly.
  • The AI Sales Agent runs 24/7 customer outreach—prospecting, engaging, and converting leads while contractors are on the job or off the clock.

Looking ahead, Topline Pro plans to further evolve into a comprehensive AI-powered operating system, adding capabilities such as:
  • Demand forecasting tuned to seasonal cycles
  • Automated invoicing and payments
  • Data-driven optimization tailored to each pro’s unique business trajectory

Traction and Impact to Date
Since launch, Topline Pro has delivered impressive results. The platform has helped thousands of home service professionals across all 50 U.S. states generate more than $655 million in booked business to date.

Founded with Purpose
Topline Pro was co-founded by Nick Ornitz and Shannon Kay, who shared a vision of democratizing access to business-building tools for small-scale service providers. Their mission: to create an AI-native engine that operates as a full-time marketing, sales, and operations team, freeing pros to focus on their craft while the platform drives discovery, trust, and bookings.

Use of Funding
The newly raised capital will enable Topline Pro to:
  • Scale operations and expand its reach across additional markets
  • Accelerate product development and innovation across both marketing and operations modules
  • Continue building out AI tooling that delivers deeper automation and richer outcomes for service pros

About Topline Pro
Topline Pro is an AI-native platform designed exclusively for home service professionals. Its intelligent agents manage the end-to-end stack—from websites and SEO to CRM, customer messaging, scheduling, invoicing, and payments—so business owners can focus on delivering exceptional service in the field.

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