Tyla has built her entire artistry around a singular gift: making you dance and ache at the same time. "Is It Love" might be the purest distillation of that gift yet.

Released June 18, "Is It Love" arrives as the third single from Tyla's highly anticipated sophomore album APOP*, due July 24 via FAX and Epic Records. Built around soft R&B synth textures and a laid-back Amapiano groove, the track blends two of the defining elements of Tyla's musical identity — deep basslines, airy melodies, and subtle percussion creating a hypnotic backdrop as she explores the complexities of romance and emotional vulnerability.

On the new single, Tyla asks with total sincerity, "Is it love, if you don't cry?" then doubles down: "It don't mean shit if I don't see tears in those eyes." That emotional weight, carried by a club-ready rhythm, is exactly the juxtaposition that's kept Tyla's larger-than-life rise feeling intimate.

The official music video, directed by Aerin Moreno, finds Tyla dancing in a dissolving apartment as she's watched from the window by a love interest. At the onset of the video, the young superstar is engaged in enthralling choreography, prancing around an apartment adorned with blue-tinted hues — but as the video progresses, so does her despondency, and her surroundings begin to deteriorate. It's a visual metaphor that lands with real emotional precision: love, dissolving in real time, right alongside the room around her. 

"Is It Love" follows previously released singles "She Did It Again," featuring Zara Larsson, and "Chanel." During the album's rollout, Tyla has already racked up major recognition — winning Best Afrobeats Artist and Social Song of the Year at the American Music Awards, with two additional 2026 BET Award nominations for Video of the Year and Viewer's Choice, airing June 28. She recently performed the South African national anthem at the FIFA World Cup opening ceremony in Mexico City and joined Future for the official 2026 World Cup single, "Game Time," at the Los Angeles opening ceremony.

Tyla's summer is only getting busier — with a performance at Morocco's Mawazine Festival on June 21, a celebratory appearance on The Today Show's Citi Concert Series on the day APOP* drops, and further festival stops planned across Portugal, Romania, Switzerland, and Italy.

APOP* arrives July 24 via FAX/Epic Records. Stream "Is It Love" now — and prepare to feel every bit of it.