What Is Kendrick Lamar's "ELEMENT." Video About?

The "ELEMENT." video draws directly on the work of Gordon Parks, the civil rights era photographer. Several of its shots recreate his photographs frame for frame.

Stream DAMN.: smarturl.it/DAMN

Who directed the "ELEMENT." video?

Jonas Lindstroem and The Little Homies, the name Kendrick Lamar and Dave Free use for their directing work. It premiered June 27, 2017.

What is "ELEMENT." about?

It is Kendrick at his most combative, insisting nobody can take him out of his element. Some listeners heard it as aimed at Big Sean and Drake. The video sets that aggression against quiet, composed images of Black life.

Who produced the song?

Sounwave, James Blake and Ricci Riera, with additional production from Tae Beast and Bēkon.

How did it chart?

It peaked at No. 16 on the Billboard Hot 100 and is certified platinum. It comes from DAMN., released April 14, 2017.

Quick answers

Whose photographs does the video reference? Gordon Parks.

Who directed it? Jonas Lindstroem and The Little Homies.

What album is "ELEMENT." on? DAMN. (2017).