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🏦 Powerful Banking Built for Business. Start Banking with Mercury and Get Up to $250 On Us!
🏦 Powerful Banking Built for Business. Start Banking with Mercury and Get Up to $250 On Us!
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Published on
by Lenny

With his family’s counsel, modern, business-savvy Omar Durrani embarked on a journey to find his soulmate through the arranged marriage process. Omar Durrani ‘13, MBA ‘16 works as a financial analyst Monday through Friday.

On weekends, he runs his own business, Mister Omar’s Chess Academy in Pembroke Pines. With his family’s counsel, the modern, business-savvy Durrani embarked on a journey to find his soulmate through the arranged marriage process. His story will open your heart and mind to a traditional way of finding love in modern day society.
​This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Published on
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by Lenny Burkett

Public interest technology (PIT) is a term used to describe the use of technology to promote the public good and advance social justice. It involves applying technological expertise and resources to address social and civic challenges, such as improving access to healthcare or education, promoting government transparency and accountability, or mitigating the impact of climate change.

PIT is a multidisciplinary field that draws on a range of expertise, including computer science, design, law, policy, and social sciences. It involves collaboration between technologists, policymakers, and community stakeholders to identify and address societal challenges, and to ensure that technology is developed and used in a way that benefits the public.
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Examples of PIT initiatives include Collaborate and Elevate, developing tools and platforms to promote civic engagement, advocating for policies that protect privacy and civil liberties, and using data analytics to identify and address systemic inequalities. The goal of PIT is to ensure that technology is used in a way that advances the public interest and helps to create a more just and equitable society.
This pic was taken in the Stanford Article "Public Interest Technology: Bridge to the Future"

"The public interest technology discipline calls on tech companies to embed public interest values not just in isolated initiatives, but at every level of an organization’s operations. In doing so, companies can generate meaningful value both in terms of profits, but more importantly, for communities and customers to rebuild their trust.

By fostering a new vanguard of cross-disciplinary experts to work across sectors and empowering them with the resources they need to succeed, we can bridge the gaps between the public interest and technology to power a more just and inclusive future for all."
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How can I get involved?

There are a number of ways to get involved in public interest technology (PIT), depending on your interests and skills. Here are some suggestions:
  1. Join a PIT organization: There are a growing number of organizations that focus on PIT, such as Code for America, DataKind, and the TechCongress. These organizations provide opportunities to volunteer, network with like-minded individuals, and gain valuable experience in the field.
  2. Attend PIT events and conferences: Many organizations and universities host events and conferences focused on PIT. Attending these events can help you learn more about the field, meet other professionals and advocates, and gain insights into emerging trends and best practices.
  3. Get educated: Many universities now offer courses and degree programs focused on PIT. Pursuing education in this field can provide you with the skills and knowledge needed to make a difference in the world of technology and social justice.
  4. Volunteer your skills: If you have expertise in a particular area of technology, consider volunteering your skills to organizations that could benefit from your knowledge. For example, you might offer to help a local non-profit with their website, or assist a community group with data analysis.
  5. Advocate for PIT policies: You can also get involved in advocating for policies that support PIT. This might involve working with advocacy organizations to promote policies that protect privacy and civil liberties, or lobbying elected officials to fund PIT initiatives.
Overall, there are many ways to get involved in PIT. By working together, we can use technology to promote the public good and create a more just and equitable society.

Published on
by Lenny with Stopwatch Creative

A/B testing is a valuable technique that allows marketers to compare different variations of marketing elements and identify which ones perform better in terms of achieving desired outcomes. Here are a few examples of how A/B testing has helped improve marketing strategies that we've learned approaching a decade running Stopwatch Creative:
  1. Email Marketing: A company decides to A/B test two different subject lines for their email campaign. Version A features a straightforward and descriptive subject line, while Version B incorporates a more creative and attention-grabbing subject line. By sending both versions to segments of their email list, they can track open rates and click-through rates. If Version B generates significantly higher open and click-through rates, it indicates that the creative subject line is more effective at capturing the audience's attention and driving engagement. This insight allows the company to refine their email marketing strategy by using more compelling subject lines in future campaigns.
  2. Landing Page Optimization: An e-commerce business wants to improve the conversion rate on their product landing page. They create two variations of the page: Version A has a long-form layout with detailed product descriptions, while Version B has a shorter layout with bullet points highlighting key features. By splitting incoming traffic and measuring conversion rates, they can determine which version leads to more purchases. If Version B outperforms Version A with a higher conversion rate, it suggests that a concise and visually appealing layout resonates better with their audience. The company can then optimize their landing pages accordingly to improve conversions.
  3. Call-to-Action (CTA) Testing: A software company wants to enhance the effectiveness of their CTAs on their website. They A/B test two different button colors: Version A has a green CTA button, while Version B has an orange CTA button. By monitoring click-through rates and conversion rates, they can determine which button color prompts more user engagement. If Version B yields higher click-through and conversion rates, it indicates that the orange button stands out more effectively and motivates users to take action. The company can then incorporate the winning button color across their website to boost overall conversion rates.

These examples highlight how A/B testing provides valuable insights into consumer preferences and behavior, enabling marketers to make data-driven decisions. By continually testing and optimizing marketing elements, businesses can refine their strategies, improve customer experiences, and achieve better results. Learn more about Stopwatch Creative on stopwatchcreative.com

​Good luck!
Published on
by Lenny Burkett

Jason Salmon’s comedy has been described as "Like getting the best advice you’ve ever gotten from the dumbest guy you know." So enjoy his charming take on Life, Love, Generation X, getting pedicures, and why Texas & New York City are actually a lot alike. And stay for the twist ending that makes this standup special just a little bit different.

Watch his standup below, shot by Four by Three:
Published on
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by Lenny Burkett

While there can be various factors that contribute to business failure, here are ten common reasons why businesses may struggle or ultimately fail:

10 Reasons Why Businesses Fail 

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1) 
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Insufficient Market Demand:
One of the primary reasons businesses fail is a lack of market demand for their products or services. If there isn't enough customer interest or a viable market for what the business offers, it becomes challenging to generate consistent revenue

Solution:
Conduct thorough market research and feasibility studies before launching a business. Identify and validate a target market with genuine demand for the product or service. Continuously monitor market trends and adapt offerings to align with customer needs.
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2)

Poor Financial Management:
Inadequate financial planning, poor cash flow management, excessive debt, or failure to control costs can quickly lead to financial distress. Businesses need sound financial management to sustain operations and weather economic challenges.

Solution:
Develop a comprehensive financial plan and regularly track and analyze key financial metrics. Implement robust cash flow management practices and seek professional advice when necessary. Maintain a healthy balance between revenue generation and cost control.
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3)

Ineffective Leadership:
Weak leadership can hinder decision-making, strategic planning, and effective execution. Lack of vision, poor communication, and an inability to adapt to changing market conditions can undermine a business's chances of success.

Solution:
Invest in leadership development and training programs. Foster a culture of open communication, collaboration, and empowerment. Surround yourself with a strong management team and seek mentorship or coaching to enhance leadership skills.
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4)

Inadequate Planning and Strategy:
Businesses that lack a clear plan and strategic direction often struggle to navigate challenges and seize opportunities. A well-defined business plan, market analysis, and strategic vision are crucial for long-term success.

Solution:
Create a well-defined business plan that includes a clear vision, mission, and goals. Conduct regular strategic planning sessions to assess market dynamics, identify opportunities, and formulate actionable strategies. Continuously review and adapt the plan as needed.​
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5)

Failure to Adapt to Market Changes:
Markets are dynamic, and businesses that fail to adapt to evolving customer needs, emerging technologies, or industry trends can quickly become obsolete. Flexibility and agility are essential to survive and thrive in a competitive landscape.

Solution:
​Stay vigilant and monitor market trends, emerging technologies, and customer preferences. Foster a culture of innovation and agility within the organization. Encourage experimentation and embrace change to proactively adapt and stay ahead of the competition.
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6)
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Strong Competition:
Intense competition can make it difficult for businesses to gain market share, differentiate themselves, or maintain profitability. Failure to effectively position and differentiate the business from competitors can lead to struggles or failure.

Solution:
Conduct a competitive analysis to identify unique value propositions and differentiation points. Develop a strong brand identity and communicate it effectively to target customers. Continuously innovate and improve products or services to maintain a competitive edge.​
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7) 

Operational Inefficiencies:
Inefficient processes, poor supply chain management, or operational bottlenecks can erode profitability and customer satisfaction. Businesses need streamlined operations to deliver products or services efficiently and maintain a competitive edge.

Solution:
Streamline processes and identify areas for optimization. Invest in automation tools and technology to improve efficiency. Regularly review supply chain management practices and seek ways to reduce costs and enhance productivity.
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8)

Inadequate Marketing and Sales:
Businesses that struggle to effectively market their offerings, reach their target audience, or convert leads into customers may face challenges in generating revenue. A lack of marketing strategy or ineffective sales tactics can hinder growth.

Solution:
Develop a comprehensive marketing strategy that includes targeted campaigns, digital marketing initiatives, and effective sales tactics. Invest in market research to understand customer needs and preferences. Continuously analyze and optimize marketing efforts based on data-driven insights.
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9) 

Ignoring Customer Feedback:
Failing to listen to customer feedback, ignoring complaints, or not addressing customer needs can harm a business's reputation and customer loyalty. Businesses must prioritize customer satisfaction and continuously improve their products or services based on customer insights.

Solution:
Prioritize customer satisfaction and actively seek feedback through surveys, reviews, and customer support channels. Implement a robust customer feedback management system and use insights to improve products, services, and overall customer experience.
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10) 

Lack of Adaptability and Resilience:
Businesses that are unable to adapt to unforeseen circumstances, economic downturns, or disruptive events may struggle to survive. Resilience, flexibility, and the ability to pivot in response to challenges are crucial for long-term sustainability.

Solution:
Develop contingency plans and risk management strategies to mitigate potential disruptions. Foster a culture of adaptability, encourage innovation, and empower employees to embrace change. Stay informed about industry trends and be proactive in anticipating and responding to challenges.​
Published on
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by Team Stopwatch Creative

At Stopwatch Creative, we employ various methods to track conversions and measure the effectiveness of our marketing strategies. Here are some key approaches we utilize:

  1. Conversion Tracking: We set up conversion tracking mechanisms to monitor specific actions that align with your business goals. This could include tracking website conversions such as purchases, form submissions, newsletter sign-ups, or other desired actions. By implementing tracking codes or pixels on your website or landing pages, we can identify and measure the number of conversions generated through our marketing efforts.
  2. Analytics Tools: We leverage powerful analytics tools such as Google Analytics or other third-party platforms to gain insights into website traffic, user behavior, and conversion data. These tools provide valuable information about the performance of your marketing campaigns, including traffic sources, click-through rates, bounce rates, and conversion rates. With this data, we can assess the effectiveness of different marketing channels, campaigns, and messaging.
  3. A/B Testing: We conduct A/B tests to compare different variations of marketing elements, such as headlines, call-to-action buttons, landing page layouts, or ad creatives. By splitting your audience and presenting them with different versions, we can measure which variations generate higher conversion rates. This data-driven approach allows us to refine and optimize our strategies based on real-time results.
  4. CRM Integration: If you have a customer relationship management (CRM) system in place, we can integrate it with our marketing efforts. This integration enables us to track and attribute conversions to specific marketing campaigns or channels, providing a holistic view of customer interactions and their journey from initial touchpoints to conversion. It helps us assess the ROI (Return on Investment) of different marketing initiatives and make data-informed decisions.
  5. Performance Reporting: We provide regular performance reports that highlight key metrics and insights related to your marketing campaigns. These reports outline the progress made towards your goals, including conversion metrics, campaign reach, engagement levels, and other relevant KPIs (Key Performance Indicators). By analyzing these reports, we can identify areas of success, areas for improvement, and adjust our strategies accordingly.

Overall, our approach to tracking conversions and measuring marketing effectiveness combines the use of technology, data analysis, and ongoing optimization. By continuously monitoring and evaluating campaign performance, we ensure that our strategies align with your business objectives and drive tangible results. Learn more about Stopwatch Creative on stopwatchcreative.com
Published on
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Image courtesy of AppHarvest

By Mia Carvalho 

​Alternative farming practices are needed now, more than ever, to address food insecurity. By 2050, the United Nations expects the world population to surge to nearly 10 billion. However, traditional farming practices won’t be enough to support our growing population, where 70% of current freshwater is dedicated to agriculture. AppHarvest, a Kentucky-native sustainable food company, serves as a solution. “Farms out West, especially in California and Mexico, are being destroyed by droughts and flooding,” says Rohan Munnolimath, a Communications Strategist at AppHarvest. “With catastrophic events making it harder for open-field farmers to predict their growing seasons, we have to find alternative ways to grow more food with fewer resources. This is where AppHarvest comes in.” Founded by Jonathan Webb in 2017, AppHarvest uses innovative technology to sustainably produce fresh crops for not just Kentucky, but the entirety of the U.S.


AppHarvest uses high-tech indoor farms throughout rural Appalachia for sustainable crop production. “With these farms, we’re able to control the environment, enabling us to grow more food,” Rohan describes. “Any water that comes into our facility only leaves as a fruit or vegetable.” These indoor farms use a closed-loop irrigation system, resulting in up to 90% less water use compared to traditional farming. “All of the water we use is rainwater that was captured on our roofs, and sent straight into a retention pond,” says Rohan. With these techniques, AppHarvest is able to produce up to 30 times more produce than traditional farming, allowing healthy crops to reach areas that otherwise may not have access to them.*

AppHarvest also uses technology to ensure that every crop is fresh, using over 300 sensors and AI to collect data from hundreds of thousands of plants to guarantee crops receive the correct amount of nutrients.** This technology allows AppHarvest to produce fresh crops year-round and prevent food waste, combatting the food insecurity U.S. residents face today.

AppHarvest’s first 60-acre farm in the rural town of Morehead, Kentucky opened in 2020, and is the largest greenhouse in the U.S.** Nevertheless, determination to live out AppHarvest’s mission continued. Today, AppHarvest has a four-farm network in Kentucky, covering a total of 165 acres under glass. Besides the Morehead, Kentucky tomato farm, AppHarvest is operating a salad greens farm in Berea, KY, a strawberry and cucumber farm in Somerset, KY, and an additional tomato farm in Richmond, KY. “This was the biggest milestone I’ve witnessed at the company – I don’t think there’s been this kind of expansion in controlled environment agriculture in the U.S. before,” says Rohan. “But we were able to do it, and that’s a testament to how committed we are to improving food security by farming in a more sustainable way.”

Kentucky’s convenient location also helps AppHarvest deliver its crops fast enough to preserve their nutritional value, as 70% of the U.S. population is within a day’s drive for AppHarvest facilities. “With production from out West, produce can be sitting in a delivery truck for up to two weeks before it arrives at a grocery store, let alone your plate,” Rohan explains. “Where we’re located, at times we can harvest a fruit, package it, and send it to grocery stores within 24 hours.” These fast deliveries are important for delivering a healthier product to a wider range of consumers. Not only does Kentucky’s central location allow for swift deliveries, but reduced transportation fuel by up to 80% compared to U.S. Southwest delivered-produce as well.*** While AppHarvest’s location provides fresh produce to all Americans, it also contributes to sustainability through a lower carbon footprint.


The collapse in the coal mining industry brought about great economic distress in rural Kentucky, which played a large factor in the establishment of AppHarvest. “One of the main reasons Jonathan came back to Kentucky was to create good jobs here,” Rohan says. “It was important for Jonathan to tap into Appalachian faith and grit to bring jobs back to this area.” With the new job opportunities brought on by AppHarvest, significant progress has already happened in these rural economies of Kentucky. In fact, the success of AppHarvest has encouraged new companies to come in and follow their lead, further revitalizing these communities. “It’s almost like a ripple effect,” Rohan explains. “In the couple years we’ve been established, other companies have been encouraged to establish themselves in these areas as well and bring more opportunity.”

With AppHarvest being a startup, the communications team takes on many opportunities to further the company. Rohan, for example, manages the company’s social media channels, and photographs AppHarvest’s indoor farms and team members. The communications team is heavily involved with media, working with outlets such as The New York Times, Rolling Stone, and Business Insider in the past. “We’re a small team of three, so we get to wear a lot of different hats,” Rohan explains. “It’s been interesting working with Jonathan as well, going to events with him and supporting him with AppHarvest in general – it’s helpful to have that mentorship.” 

As with any startup, one of the biggest challenges is the scrutiny the company faces. In the U.S., the controlled-environmental agriculture industry is an incredibly new space, with lots of trial and error involved. However, this can be even harder to navigate when AppHarvest is constantly under the public eye, through its successes and mistakes. However, Rohan emphasizes the importance of the company’s end goal despite these challenges – “At the end of the day, we have to focus on what’s most important, which is our mission. That’s what we’re committed to doing.” 

Currently, the communications team at AppHarvest is focused on storytelling – showing why controlled environment agriculture is needed, now more than ever. “When you look at our social media, for example, what’s intertwined within is our story,” Rohan says. “It’s important for people to understand the need to feed more people as the population continues to increase.” While the company has helped countless individuals within Kentucky, it undoubtedly serves importance for sustainability and feeding people as a whole. 

AppHarvest is a trailblazing company that recognizes the need for change in traditional agriculture. Through their state-of-the-art greenhouses that utilize progressive resource use, AI, and Appalachian values, AppHarvest sets new standards for sustainable agriculture. AppHarvest improves food security by using technology to provide fresh produce across the U.S., while reducing the carbon footprint associated with transporting these goods. All the while, the company strives to combat resource depletion through its efficient resource use within its indoor farming facilities. By combating today’s challenges with food security, AppHarvest sets the stage for sustainable food production and a greener future.
*
AppHarvest. “The CEA Difference — AppHarvest,” May 25, 2022. https://www.appharvest.com/process/

**
Kang, Liz. “Is the Biggest Greenhouse in the US the Future of Farming?” CNN, October 6, 2021. https://www.cnn.com/2021/10/06/world/appharvest-kentucky-greenhouse-robot-farming-spc-intl-hnk/index.html 

***
AppHarvest. “About Us — AppHarvest,” June 1, 2022. https://www.appharvest.com/about-us/
Published on
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by Shriya Nevatia

I built this Angel Investment Value Calculator to help you understand the answer:

- If there are between 0-5 additional rounds of dilution after your investment
- If the company exits for $100M-$10B

I showed the different scenarios of dilution with an estimated 20% dilution per follow-on round

And showed you the final expected value of your initial investment.

I even compared it to investing in the S&P 500 for 10 years at a 7% average annual return, as this was one of my big questions when I started out.

=====

Get your view-only copy here and feel free to make a copy to edit with any investments you make: https://lnkd.in/eRuWh8Qq

=====

Be sure to update the "Post-Money valuation" & "Amount you invest today" to match each investment you're considering or have made.

Recently updated to include scenarios for investing via a Syndicate & investing a Venture Fund's capital (instead of your own) as a Scout.

Next up will be a portfolio calculator where you can track a portfolio of investments in a template to figure out portfolio construction.

=====

If you liked this or found it valuable, please comment/share and consider joining The Council Angels community:

https://lnkd.in/emjZUMiD

=====

P.S. Because it needs to be said -- the most likely outcome is a $0 exit, and $0 return. The purpose of this spreadsheet is to show than *even very small checks* can be high-ROI in the best possible case!! Capped downside, uncapped upside.

#venturecapital #angelinvesting #startups #founders #fundraising
Published on
​🌟 Calling all knowledge seekers! 🌟


✨ Join Innovate New Albany for an extraordinary opportunity to tap into the collective wisdom of 16 brilliant minds! ✨


🗓️ Date: Friday, June 2
⏰ Time: 9:00 am - 12:00 pm EST
📍 Location: Virtual


📣 Innovate New Albany is thrilled to announce FREE office hours featuring 16 industry experts in their respective fields ~ Tristan Ruml, Shwetha T. Pai, Tushar Kulkarni, Sandy Murphy, Kaylee Willis, Megan Neff, Roberta Winch, Ryan Steele, Scott Longnecker, Kevin Hammond, Lora Brown - Bookkeeping Simplified By Lora, Johna Charles, Satish Albert, Susan Fortner, APR, and Ed Porter!


Whether one is an aspiring entrepreneur, a seasoned professional, or simply curious about the latest trends, this event is tailor-made for them!


🌱 This event is a vibrant garden of knowledge where participants can plant their questions, ideas, and aspirations and watch them flourish. The panel of experts brings a wealth of experience, expertise, and a genuine passion for sharing their insights.


🔍 Here's a sneak peek of the diverse fields the experts specialize in:
1️⃣ Marketing and Branding
2️⃣ Finance and Investment
3️⃣ Technology and Innovation
4️⃣ Legal and Intellectual Property
5️⃣ Human Resources and Leadership
6️⃣ Sales and Business Development
...and many more!


🙌 This unique opportunity allows individuals to connect one-on-one with these experts during dedicated office hours. They can expect personalized guidance, industry tips, and the chance to gain invaluable perspectives from those who have already walked the path they're embarking on.


💡 Whether attendees have burning questions, seek mentorship, or seek a fresh perspective, this event caters to their needs. The experts are here to help them navigate the challenges, seize opportunities, and unlock their full potential.


🌟 Remember, knowledge grows exponentially when shared, and Innovate New Albany believes in fostering a supportive community of lifelong learners. Attendees shouldn't miss out on this chance to connect with like-minded individuals, expand their network, and cultivate meaningful relationships with professionals in their field.


🚀 Participants should mark their calendars, spread the word, and join Innovate New Albany for an unforgettable day of learning, growth, and inspiration. Together, let's ignite innovation and positively impact our respective industries!


🌐 Visit the website https://innovatenewalbany.org/new-event/expert-office-hours-friday-june-2/ for more information and to reserve a spot. Seats are limited, so don't wait too long!


🤝 Let's learn, connect, and empower each other. See everyone at Innovate New Albany's Free Office Hours! 🎉


#InnovateNewAlbany #OfficeHours #KnowledgeExchange #Empowerment #founders #tech #community

About Manny Larcher

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Manny Larcher speaking at Ohio Tech Happy Hour event in Cleveland, Ohio

Manny Larcher joined JumpStart Ventures in 2022 as a Deal Flow Associate, where he connects early-stage technology companies with Pre-Seed, Seed, and Series A funding, as well as nourishing relationships with entrepreneurial resources around Ohio.

Prior to joining JumpStart Ventures, Manny had several years of experience working in business development roles at for-profit and nonprofit companies. In 2017, he co-founded Stopwatch Creative, assisting startups, artists, professional athletes, and brands with various marketing services. When the pandemic created unforeseen complications for entrepreneurs, Manny created Collaborate and Elevate, a SaaS platform helping others around the country connect to resources and opportunities.

He is a lifelong learner who enjoys digging deep into new technologies and nourishing ideas, Manny understands the ups and downs of building a successful business. ​

He is a first-generation St. Lucian American born in Columbus, Ohio, who studied Business Administration with a concentration in Marketing at Bowling Green State University. Manny serves on the Board of Black Men Talk Tech as well as the Impact & Inclusion Advisory Board of the Columbus Young Professionals.
Published on
by Lenny Burkett

In Richmond, Virginia, Comfort Keepers, a leading senior caregiving company, stands ready to provide compassionate and dedicated care for families in need. Recognizing the unique challenges faced by seniors and their loved ones, Comfort Keepers' team is committed to delivering the support required during this important journey.

With a deep sense of empathy, Comfort Keepers' caregivers prioritize the physical, emotional, and social well-being of their clients. Through careful selection and comprehensive training, these dedicated professionals possess the necessary skills, experience, and nurturing qualities to offer exceptional care.

From assistance with daily activities to providing companionship and specialized care, the Comfort Keepers team ensures that each service is tailored to meet the unique needs of every family. Whether it involves personal care, medication management, or simply engaging in meaningful conversations and activities, Comfort Keepers' caregivers are there every step of the way.

​Open communication is highly valued at Comfort Keepers, and families are actively involved in the development of personalized care plans for their loved ones. Regular updates on their progress are provided, ensuring that families remain informed and involved throughout the caregiving journey.

At the heart of Comfort Keepers is the belief that family well-being is paramount. They strive to create a safe, comfortable, and nurturing environment that promotes independence, dignity, and overall happiness. By fostering genuine connections and building trust, Comfort Keepers' caregivers become an extended family for their clients.

Families can experience peace of mind knowing that their loved ones are in the caring hands of highly trained professionals from Comfort Keepers. The company is dedicated to providing dependable, reliable, and compassionate senior care in Richmond, Virginia.

For those seeking support and comfort for their family members, reaching out to Comfort Keepers can be a transformative step. By working together, families can enhance their loved ones' quality of life, enabling them to age gracefully and cherish meaningful moments every day. Contact Comfort Keepers today to learn more about the compassionate care they provide and how they can support your family during this important time.
Published on
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By Saundra Latham, Editor at LinkedIn News

It’s official: Twitter has a new CEO. Linda Yaccarino, head of global advertising and partnerships at NBCUniversal, will take over the top job from Elon Musk, who acquired Twitter in October for $44 billion. Musk confirmed Yaccarino’s hiring Friday, saying she will “focus primarily on business operations, while I focus on product design and new technology.” Musk said Thursday that he will transition to new roles as executive chair and chief technology officer.

"I’m happy to share that I’m starting a new position as Chief Executive Officer at Twitter. I’ve long been inspired by Elon Musk's vision to create a brighter future. Now, I’m excited to help bring that vision to Twitter and transform the business together. Everyone's feedback is VITAL to Twitter's future. And I’m here for all of it. Let’s please keep the conversation going and build Twitter 2.0 together!" Linda mentioned on Linkedin.
Published on
by Lenny Burkett

Marketing is essential for small businesses and startups because it helps them reach their target audience, build brand awareness, and establish a strong online presence. Small businesses often operate on tight budgets and limited resources, making it crucial to make every marketing effort count. Effective marketing helps these businesses connect with potential customers and generate leads, which can lead to increased sales and revenue. In today's digital age, having a strong online presence is also critical for small businesses and startups to remain competitive and relevant. By investing in marketing efforts, small businesses can establish themselves as a credible and trustworthy brand, which can help attract and retain customers over the long term.
  1. Social media marketing - Use platforms such as Facebook, Instagram, Twitter, and LinkedIn to reach your target audience and build brand awareness.
  2. Email marketing - Build a subscriber list and use email campaigns to keep your customers engaged and informed about your products or services.
  3. Google My Business - Optimize your business profile on Google to increase your visibility in search results and attract more local customers.
  4. Content marketing - Create valuable content, such as blog posts or videos, that educates and informs your audience and establishes your business as an authority in your industry.
  5. Pay-per-click advertising - Use platforms like Google Ads or Facebook Ads to target specific keywords or demographics and drive traffic to your website.
  6. Influencer marketing - Partner with influencers or micro-influencers in your industry to promote your products or services to their audience.
  7. Referral marketing - Encourage your satisfied customers to refer their friends and family to your business and offer incentives for referrals.
  8. Community involvement - Participate in local events or sponsor local charities to build relationships with your community and increase brand awareness.
  9. Direct mail - Send physical mailers, such as postcards or flyers, to your target audience to promote your business and drive conversions.
  10. Customer reviews - Encourage your customers to leave reviews on platforms such as Google, Yelp, or social media to build trust and attract new customers.

Are you looking to take your business to the next level? Learn more about Stopwatch Creative, a full service marketing agency and business growth software platform Collaborate and Elevate. 
Published on
by Lenny Burkett

​As collaborateandelevate.com, a software platform we launched when the pandemic began to help keep businesses open, is approaching 1000 customers across various industries in the USA, we understand the importance of marketing support and customer service for businesses of all sizes. Whether you are an entrepreneur, small business owner, startup, or large enterprise, your success hinges on your ability to reach your target audience and deliver exceptional customer experiences.

At CollaborateandElevate.com, we have had numerous experiences with marketing support in person and online. We understand in-person marketing experiences are essential for establishing solid relationships with potential clients and partners. We have attended industry events, tradeshows, and conferences to connect with new businesses and showcase our software platform to potential clients. These events have provided valuable opportunities to network and gain insight into our target market. However, we understand that in-person marketing is only sometimes feasible or cost-effective, especially for smaller businesses.
CollaborateandElevate.com offers online marketing support through email campaigns, SEO, and social media via our subscription plans, starting at $4.95/month. Our software and team of experts help in numerous ways, from developing a comprehensive business strategy that targets your ideal customers and drives conversions or connecting with the proper growth partner or investor. We also understand the importance of email campaigns in keeping our customers engaged and informed about our products and success stories. Our team can also help our members develop and execute effective email campaigns that deliver value to their businesses, ultimately driving sales.
We also recognize the importance of Search Engine Optimization (SEO) for businesses of all sizes. Our team of SEO experts can help you optimize your website and content to improve your search engine rankings and increase organic traffic to your site. As a result, you can attract more potential customers and grow your business by improving your online visibility.
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Published on
by  Alex Wang

I love these equations.

This has been a beacon in my life for a very long time, especially when long-term goals can look daunting.

Just focusing on short-term steps and consistency can make me feel happier and more productive.

The impact of making small consistent efforts throughout the year is presented well by math.

Credit: James Clear (Atomic Habits)

For downloadable ML/ AI/ Data Science learning materials, please check my previous posts.

I share my learning journey into Data Science with my amazing LinkedIn friends, click follow and let's grow together!
Published on
by Manny Larcher

Purchase order financing can be a great way for product owners to secure the necessary funding to fulfill large orders. Here are ten tips to help product owners navigate the process of purchase order financing:

  1. Understand the basics of purchase order financing: Purchase order financing involves getting an advance on the funds needed to fulfill a customer's purchase order. The financing company provides the funds needed to pay suppliers, allowing the product owner to fulfill the order.
  2. Determine if purchase order financing is the right option: Purchase order financing can be an attractive option for product owners who need funding to fulfill large orders but do not have the capital to do so. However, it is important to carefully evaluate the costs and benefits before committing to this type of financing.
  3. Find a reputable financing company: Research financing companies to find one that specializes in purchase order financing and has a strong track record of success. Look for a company with experience in your industry and that has good customer reviews.
  4. Understand the financing terms: Make sure you understand the financing terms, including the interest rates, fees, and repayment schedule. Look for a financing company that offers competitive rates and flexible repayment terms.
  5. Develop a plan for using the funds: Before accepting financing, develop a plan for how you will use the funds to fulfill the customer's order. Make sure you have a clear understanding of the costs involved and that the financing will cover the necessary expenses.
  6. Maintain good relationships with suppliers: Purchase order financing involves paying suppliers upfront, so it is important to maintain good relationships with them. Communicate clearly and regularly to ensure that they are aware of your needs and can deliver the required goods on time.
  7. Stay organized and keep accurate records: Keep detailed records of all transactions related to the purchase order financing. This will help you stay organized and ensure that you can quickly provide any necessary documentation to the financing company.
  8. Manage cash flow carefully: Purchase order financing can help with short-term cash flow needs, but it is important to manage cash flow carefully to ensure that you can repay the financing company on time.
  9. Be prepared for due diligence: Financing companies will conduct due diligence before providing purchase order financing. Be prepared to provide financial statements, business plans, and other documentation to demonstrate your ability to fulfill the order.
  10. Use purchase order financing wisely: Purchase order financing can be a valuable tool for product owners, but it should be used wisely. Make sure you understand the costs and risks involved and use the funds to fulfill orders that will generate a return on investment.
Published on
by Rich Falk-Wallace

But you better know the math cold. 

Like & comment if you want the new excel.

6 topics:

First, the update:

2 new divisions to illustrate an essential point.

#1 Low margin decliner at 40% of start revenue

#2 High margin "viral" growth product at 10% of start revenue

Start & end revenue set to be identical to the last file.

But the valuation almost doubles.

Why?


6 topics:

*1) Unit economics*

Builds unit economics to company financials.

Quantity per unit, growth.

Unit price, cost; unit marketing spend.

Drive return on ad spend (ROAS), customer acquisition cost (CAC), LTV/CAC, gross margins (GM).

Model sets up four products:

A high margin, low price power, low growth product

vs. a low GM, better pricing power, better growth, lower unit market cost product

vs. a high margin "viral" growth product

vs. a low margin, declining product

To show the dynamics of each over time.

And their impact on the model and on value.


*2) Accounting*

Units flow to revenue, variable COGS, SG&A.

Into EBITDA, EBIT, EBT, Net income & EPS.

Simple cash flow statements & balance sheets reconcile D&A to inflation-adjusted replacement CapEx, debt, & GAAP PP&E.

You need accounting fluency to look at equities.

Not because accounting matters.

But because it can obscure what matters.


*3) Operating ratios*

Units output financials, which drive ratios.

Rev & EBITDA growth, margins.

Contribution margins (= change in profit over change in revenue)

Net debt-to-EBITDA, net debt % of EV


*4) Valuation*

You can drive valuation on multiples or DCF

Which are equivalent:

The discount rate minus growth rate = the 'terminal multiple.'

Using a P/E instead of a DCF just uses next year as the terminal value.

DCF here mapped to multiples.

So why did this valuation double with the same start & exit revenue?

Short version:

Contribution from the high growth but small starting product.

Leave the exit business with higher margins

And higher terminal growth.

But the long version in the math.


*5) Corporate finance & DCFs*

DCF here using the CAPM

Beta from returns, cost of debt

= WACC: the theoretically right discount rate

DCFs are assumption laden - you get out whatever you want.

But realistically:

Your banker (or analyst) will make the math show a 7-13% discount rate.

Varying with risk, industry, market - and whatever they want to achieve.


*6) The hard part*

This then sensitizes value and multiples to unit and price.

Bringing unit drivers full circle to valuation outcomes.


Ultimately, the math isn't the hard part.

You need fluency in the math, its nuances and its limits.

But once you are, you also have to shift focus.

To the hard part.

Which is filling in the numbers.

If you’re investing, that means thoughtful unit drivers; how, when, and why they shift.

And if you're building, it means making the numbers on the page happen.

That's all for now.

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