Who is Ama?
Ama dropped "Lou" from her name and presents herself as a powerful, self-possessed femme. Her self-produced debut album, I Came Home Late, arrived in 2023.
Her single "My Girl" in 2025 marked her return after a two-year hiatus, and her earlier release "Need It Bad" features Brent Faiyaz.
She was born Ama Louisa John on May 9, 1998, in north London, and is classically trained. She began writing music at 11, and her debut single, "TBC," arrived in 2016. Drake later posted its lyrics on Instagram. She supported Jorja Smith on a 2018 tour and signed with Interscope in late 2019.
Her EPs include DDD (2018), Ama, who? (2019) and At Least We Have This (2021). I Came Home Late was released September 1, 2023, on Interscope.
What is "So..." about?
"So..." was released May 1, 2026, through ISO Supremacy and PULSE Records. It addresses misunderstandings between men and women, speaking to a man who failed a good woman.
The song continues the arc of her new era.
How does the video work?
The video is a role reversal. Ama plays herself and the male counterpart, and the visual explores ego, regret and apology. She and her sister Mahalia co-directed it, working under their production company I Came Home Late.
Quick answers
What was Ama's previous name? Ama Lou.
Who directed the video? Ama and her sister Mahalia.
Who released "So..."? ISO Supremacy and PULSE Records, on May 1, 2026.