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Kevin Cekanor, the 4ft5 Runner Runs Alaska, to benefit the Dwarf Athletic Association of America

4/23/2023

 
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PROJECT

Run the 24 HourAlaska Endurance Trail Run to raise awareness and money for the Dwarf Athletic Association of America.

Why?


  • We can all achieve something big when we compound it with small daily tasks
  • We all have a story to share and worth sharing with our fellow neighbors
  • We can achieve more than we think when we start with something so simple like our own two feet
  • We are born to make a difference with our difference

Why Running?
Ever since I was young, I tend to hyper focus on the small things. I could say it is on brand being a little person and as I’ve progressed and now near 26, I’d say that the biggest lesson learned is that when the small is compounded together it creates the biggest impact.

I take this lesson and apply it in every area of my life, especially into two pillars like photography and running.

In photography, I leverage being 4ft5 into every single photo and project, using that unique perspective to my advantage. Check out www.4ft5photographer.com to see what I mean.

And then there is running. It's a simple equation for running - every small step in front of the other builds on top of one another to create miles and with every small step, you can cover some pretty big distances if you are willing to put in the work.

WHEN I FOUND THE DAAA THINGS STARTED TO CHANGE.
Since 2006 I have participated in the Dwarf Athletic Association of America, a non profit that provides annual sporting competitions across the country and world events every four years for people with dwarfism or of short stature. For many, this is their one opportunity to compete on a level playing field and know what it means to compete to win. Many of us spend the entire year at a competitive disadvantage but for one or two weeks, you feel like Michael Jordan. There is nothing like hearing your national anthem play ahead of the gold medal match of a world basketball tournament. Not many can say that but I experienced it and it changed my life.

The DAAA provides a canvas for the little to become the big - like when a young athlete finally makes a basket for the first time because they do not have to worry about being blocked or when one wins the 100M dash and is named the fastest little person in the world - that changes lives. It changed mine and I want to provide opportunities for others to do the same and that is where this trail run comes in. DAAA is completely reliant on private donations to run (pun intended) so this running project will hopefully help in putting on future games.

Running long distances. That didn’t happen overnight. Running and enjoying it. That didn’t happen overnight. It’s in the everyday obedience to the sport that it has become something big to me - it’s an avenue to create and tell a story.

So June 2nd starting at 8PM, I will run 24 hours to raise money for the Dwarf Athletic Association of America. I will ask for donations up front as well as look for donations for every 6 mile loop that I complete. In 24 hours, I am aiming to run 70 miles. It could be more or it could be less but 70 miles with the goal of raising $7,000 for the Dwarf Athletic Association of America.

The first ask is helping to support a portion of the travel, nutrition, and gear / equipment needed to accomplish this goal.

At the end of the day, I would be asking to raise $3,000 to help support this aspect of the trip.

In doing so, I would be open to wearing your brand if you are a company, share your products and brand via social as well as exchange content for your support. As a photographer, my job is to work with brands to create eye catching product, brand, and lifestyle imagery that sells. If it aligns, I would exchange this service for financial support.

Donations Directly to DAAA: Monetary donations can be made via this link and all donations will go directly to the DAAA.

by Kevin Cekanor 
Follow Kevin on instagram
Donate HERe

Kevin is also an Amazing Photographer!

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Check out his photos from our last Ohio Tech Happy Hour event in Cleveland!
Click here to view

10 Proven Marketing Tips to Reach Your First 100 Customers and Launch Your Startup Successfully

4/16/2023

 
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by Lenny with Stopwatch Creative

Launching a startup can be an exciting and challenging experience. However, one of the most important goals for any new business is to acquire its first 100 customers. Here are ten marketing tips that can help you reach this milestone and set your startup on the path to success:

  1. Build a Strong Social Media Presence: Social media is a powerful startup marketing tool. Create a presence on the platforms where your target audience is most active and engage with them regularly by sharing valuable content, responding to comments, and running social media ads.
  2. Leverage Influencer Marketing: Collaborating with influencers in your industry can help you reach a wider audience and build trust with potential customers. Identify relevant influencers and work with them to promote your brand through sponsored content, reviews, or giveaways.
  3. Focus on SEO: Search engine optimization (SEO) can help your website rank higher in search results and drive organic traffic to your site. Optimize your website for relevant keywords and use best practices such as building quality backlinks, creating valuable content, and improving website speed and user experience.
  4. Offer a Free Trial or Sample: Giving customers a taste of your product or service can effectively win them over. Offer a free trial, demo, or sample to entice potential customers and showcase the value of your product or service.
  5. Run Paid Advertising Campaigns: Paid advertising can help you reach your target audience more quickly and effectively. Use platforms such as Google Ads, Facebook Ads, or LinkedIn Ads to target specific audiences and test different ad formats to optimize performance.
  6. Attend Networking Events: Networking events are a great way to meet potential customers and build relationships with other professionals in your industry. Attend relevant events and be prepared to share your business pitch and make connections.
  7. Use Email Marketing: Email marketing can be a powerful way to build relationships with your audience and keep them engaged with your brand. Use email campaigns to share valuable content, offer exclusive discounts or promotions, and inform customers about new product releases or updates.
  8. Collaborate with Other Businesses: Partnering with complementary businesses can help you reach a wider audience and gain credibility. Identify relevant enterprises to collaborate with and explore opportunities to cross-promote each other's products or services.
  9. Offer Referral Incentives: Encourage your existing customers to refer new customers by offering incentives such as discounts, free products, or exclusive access to new features or content.
  10. Create Valuable Content: Creating valuable content such as blog posts, videos, or podcasts can help you establish yourself as an authority in your industry and attract new customers. Focus on creating content relevant to your target audience and providing real value and insights.

By implementing these marketing tips, you can reach your first 100 customers and set your startup on the path to success. Remember to stay focused on your target audience, track your results, and adjust your strategy to optimize performance.

Schedule a Meeting with Tech Founder and Investor Manny Larcher at eMerge Americas

4/13/2023

 
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Join Manny Larcher, founder of Collaborate and Elevate and Associate at a Venture Capital firm JumpStart Ventures, for a tech event like no other during Miami Tech Month, hosted in beautiful Miami.
​
eMerge Americas brings together technology visionaries, entrepreneurs and venture capitalists from across the world for two days of live speaker sessions, exhibits, workshops, networking opportunities and so much more. Don’t miss our keynote speaker this year – seven-time football world champion Tom Brady. Learn more on emergeamericas.com

Want to connect with Manny while he's in Miami? Find time below:
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Schedule Time Here
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Revitalize Your Marketing Strategy: Why Hiring a Midwest Marketing Agency is the Key to Unlocking Your Business's Growth Potential

4/11/2023

 
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by Lenny with Stopwatch Creative

Corporations may hire outside marketing consultants like Stopwatch Creative for a variety of reasons, but here are three common ones:
  1. Specialized Expertise: One of the main reasons corporations hire outside consultants is to access technical expertise that may only be available in some places. This could include strategy, operations, marketing, finance, or technology expertise. Consultants can bring a fresh perspective and knowledge of best practices from other industries or companies, which can help the corporation to solve complex problems or identify new opportunities. Read this Stopwatch Creative customer acquisition case study. 
  2. Resource Flexibility: Another reason corporations may hire outside consultants is to have access to additional resources and flexibility. Consultants can be brought in for a specific project or initiative and scaled up or down as needed. This can help corporations to manage costs more effectively and avoid hiring additional full-time employees. Take a listen to the It's Bigger Than Business Podcast with over 30 episodes featuring entrepreneurs and investors.
  3. Objectivity and Unbiased Insights: Corporations may hire outside consultants to provide an objective and unbiased perspective on their operations, processes, or strategies. Internal teams may be too close to the business and unable to see issues or opportunities as clearly as an outsider. Consultants can provide independent insights and recommendations based on their experience and expertise, which can help the corporation to improve performance and achieve better results. Read Exploring Life & Business with Manny Larcher of Stopwatch Creative.​
Learn more about Stopwatch Creative

Soon's Aaron Bylund shares Y Combinator experience & how they are eliminating stress when investing with Manny Larcher on the It's Bigger Than Business Podcast

4/2/2023

 
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Soon's co-founder Aaron Bylund, joins the It's Bigger Than Business podcast's Manny Larcher to talk about his experience at Y Combinator, raising capital, building a business in Utah, and how they are simplifying the investing process and eliminating stress.

​With Soon, you can invest without the stress of speculating. By investing on a schedule and selling available gains when you spend, Soon automates investing from beginning to end. No investing experience required, no need to time the market, just connect Soon to your spending account and build wealth. Learn more on www.soon.app
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