Pirelli has joined forces with IXOOST, an Italian firm from Modena that specialises in high-end car audio, to create a new sound experience inspired by motorsport. The result is an exclusive hi-fi system that includes a cutting-edge BluetoothTM speaker within a replica Wind Tunnel Tyre: made by Pirelli for Formula 1TM Teams to conduct aerodynamic testing.
The wind tunnel is a vital tool for Formula 1TM Teams to study every aspect of air flow, in their unending search for optimal performance – where the tyres play a vital role as well.
And from the scale-model F1TM Wind Tunnel tyre, PIRELLI P ZEROTM sound tuned by IXOOST was born. This is a mini tyre that sets new standards of design and technology, travelling its own road when it comes to music.
The acoustic system includes a powerful amplifier with a 100-watt digital signal processor and is equipped with a 100-millimetre midwoofer as well as a 25-millimetre silk tweeter. The whole system is made entirely in Italy by the Modena-based firm, characterised by obsessive attention to detail, hand-crafted perfectionism, and a passion for unique products.
With the most advanced 4.0 BluetoothTM APTX technology, PIRELLI P ZEROTM sound can connect wirelessly to smartphones and other compatible devices, enhancing the audio signal in wireless mode and ensuring the best possible playback.
PIRELLI P ZEROTM Sound is available in nine different colours that reflect those used to distinguish the different racing compounds. Thanks to its appealing shape and extremely compact dimensions (330 millimetres diameter and maximum depth of 200 millimetres) this inspiring piece of design will fit in anywhere, lending a unique and original touch to its surroundings.
The new speaker will be previewed for the first time just before the FORMULA 1 PIRELLI GRAND PRIX DE FRANCE 2018 weekend on Friday 22 June at the Chateau des Costes, Le Castellet. This stunning castle has been taken over by Pirelli to host ‘Casa Pirelli’ throughout the race, welcoming VIP guests.
PIRELLI P ZEROTM sound will also be seen in the F1 Pirelli Hot Laps garage, where it will remain for the other Hot Laps sessions during grands prix this year.

IXOOST creates exclusive audio systems entirely made in Modena with the same techniques and passion that characterise the world’s most famous supercars. These extraordinary audio solutions from Matteo Panini form a bridge between the automotive and aeronautical worlds, in the form of unique objects. Every single product is crafted by hand, also integrating exhaust pipes from supercars. This is the inspiration behind the brand, echoing the word ‘exhaust’.

Pirelli Design was born as an incubator for high-end projects that highlight the technical know- how, high performance and unmistakeable glamour synonymous with Pirelli. Capitalising on the technical capabilities from tyre production together with leading partnerships in other areas of business, Pirelli Design promotes technology transfer across different sectors through design projects that result in unique, iconic and high-performance products.

G.O.O.D. Music President, Pusha-T recently announced "The Daytona Tour 2018", which kicks off July 31st in Denver and ends in Los Angeles on September 1st.

​Push will be joined by two of G.O.O.D. Music’s newest artists: Valee, who recently dropped the GOOD Job, You Found Me EP, and Harlem’s Sheck Wes, who is making noise with his street hit “Mo Bamba” (Sheck is also signed to Travi$ Scott’s Cactus Jack Records).

Visit LiveNation for ticket details. Looking at the schedule, it’s likely more cities will be announced soon.
Check out the tour dates so far…

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Jul 31 — Denver @ Red Rocks
Aug 2 — Milwaukee, WI @ The Rave
Aug 3 — St Louis, MO @ The Pageant
Aug 4 — Kansas City @ Midland
Aug 6 — Detroit, MI @ Saint Andrews Hall
Aug 7 — Grand Rapids, MI @ 20 Monroe Live
Aug 8 — Chicago, IL @ House of Blues
Aug 9 — Cincinnati, OH @ Bogart’s
Aug 10 — Cleveland, OH @ House of Blues
Aug 12 — Boston, MA @ House of Blues
Aug 15 — Baltimore @ Soundstage
Aug 19 — Norfolk, VA @ The NorVa
Aug 20 — Richmond @ National
Aug 22 — North Myrtle Beach, SC @ House of Blues
Aug 23 — Charlotte, NC @ The Fillmore
Aug 25 — Houston, TX @ House of Blues
Aug 27 — San Antonio, TX @ Aztec Theatre
Aug 28 — Dallas, TX @ House of Blues
Aug 31 — Santa Ana, CA @ The Observatory
Sep 1 — Los Angeles, CA @ The Belasco