by Team Stopwatch Creative
Introducing Stopwatch Creative: Your Partner in Elevating Brand Awareness and Driving Profitability!
At Stopwatch Creative, we specialize in helping businesses like yours reach new heights by maximizing brand awareness and driving profitability. As a forward-thinking marketing agency, we are dedicated to providing customized solutions that empower your brand to stand out in today's competitive landscape.
Our team of skilled professionals understands the critical role that brand awareness plays in attracting and retaining customers. We employ a strategic and comprehensive approach to craft tailored campaigns that captivate your target audience. Through a combination of cutting-edge digital strategies, creative content development, and impactful traditional advertising methods, we ensure that your brand is seen and remembered by the right people.
But we don't stop at just raising awareness. At Stopwatch Creative, we believe that true success lies in delivering measurable results. We analyze data, track conversions, and optimize your marketing funnels to ensure that your increased visibility translates into increased profitability. By identifying the most effective channels and refining your customer journey, we help you attract qualified leads and drive sustainable growth for your business.
When you partner with Stopwatch Creative, you gain a dedicated ally invested in your success. We take the time to understand your unique brand, industry, and target market, allowing us to develop strategies that resonate with your audience. Our collaborative and transparent approach keeps you informed every step of the way, with regular reports and updates on campaign performance.
Ready to take your brand to new heights? Contact Stopwatch Creative today and let us help you elevate brand awareness, drive profitability, and unlock the full potential of your business. Together, we'll make your brand shine brighter than ever before.
Finding love in arranged marriages with Omar Durrani, a TEDx Florida International University special
by Lenny Burkett
With his family’s counsel, modern, business-savvy Omar Durrani embarked on a journey to find his soulmate through the arranged marriage process. Omar Durrani ‘13, MBA ‘16 works as a financial analyst Monday through Friday.
On weekends, he runs his own business, Mister Omar’s Chess Academy in Pembroke Pines. With his family’s counsel, the modern, business-savvy Durrani embarked on a journey to find his soulmate through the arranged marriage process. His story will open your heart and mind to a traditional way of finding love in modern day society.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
by Lenny Burkett
Public interest technology (PIT) is a term used to describe the use of technology to promote the public good and advance social justice. It involves applying technological expertise and resources to address social and civic challenges, such as improving access to healthcare or education, promoting government transparency and accountability, or mitigating the impact of climate change.
PIT is a multidisciplinary field that draws on a range of expertise, including computer science, design, law, policy, and social sciences. It involves collaboration between technologists, policymakers, and community stakeholders to identify and address societal challenges, and to ensure that technology is developed and used in a way that benefits the public.
Examples of PIT initiatives include Collaborate and Elevate, developing tools and platforms to promote civic engagement, advocating for policies that protect privacy and civil liberties, and using data analytics to identify and address systemic inequalities. The goal of PIT is to ensure that technology is used in a way that advances the public interest and helps to create a more just and equitable society.
This pic was taken in the Stanford Article "Public Interest Technology: Bridge to the Future"
"The public interest technology discipline calls on tech companies to embed public interest values not just in isolated initiatives, but at every level of an organization’s operations. In doing so, companies can generate meaningful value both in terms of profits, but more importantly, for communities and customers to rebuild their trust.
By fostering a new vanguard of cross-disciplinary experts to work across sectors and empowering them with the resources they need to succeed, we can bridge the gaps between the public interest and technology to power a more just and inclusive future for all."
How can I get involved?
There are a number of ways to get involved in public interest technology (PIT), depending on your interests and skills. Here are some suggestions:
Louisville-based comedian Lucious Williams talks about his day job at a meat packing plant and the dangers of edibles. Watch his stand up courtesy of Four By Three Productions below:
by Lenny Burkett
Jason Salmon’s comedy has been described as "Like getting the best advice you’ve ever gotten from the dumbest guy you know." So enjoy his charming take on Life, Love, Generation X, getting pedicures, and why Texas & New York City are actually a lot alike. And stay for the twist ending that makes this standup special just a little bit different.
Watch his standup below, shot by Four by Three:
Here are ten common reasons why businesses may struggle or ultimately fail, along with potential solutions for each
10 Reasons Why Businesses Fail
Insufficient Market Demand:
One of the primary reasons businesses fail is a lack of market demand for their products or services. If there isn't enough customer interest or a viable market for what the business offers, it becomes challenging to generate consistent revenue
Conduct thorough market research and feasibility studies before launching a business. Identify and validate a target market with genuine demand for the product or service. Continuously monitor market trends and adapt offerings to align with customer needs.
Poor Financial Management:
Inadequate financial planning, poor cash flow management, excessive debt, or failure to control costs can quickly lead to financial distress. Businesses need sound financial management to sustain operations and weather economic challenges.
Develop a comprehensive financial plan and regularly track and analyze key financial metrics. Implement robust cash flow management practices and seek professional advice when necessary. Maintain a healthy balance between revenue generation and cost control.
Weak leadership can hinder decision-making, strategic planning, and effective execution. Lack of vision, poor communication, and an inability to adapt to changing market conditions can undermine a business's chances of success.
Invest in leadership development and training programs. Foster a culture of open communication, collaboration, and empowerment. Surround yourself with a strong management team and seek mentorship or coaching to enhance leadership skills.
Inadequate Planning and Strategy:
Businesses that lack a clear plan and strategic direction often struggle to navigate challenges and seize opportunities. A well-defined business plan, market analysis, and strategic vision are crucial for long-term success.
Create a well-defined business plan that includes a clear vision, mission, and goals. Conduct regular strategic planning sessions to assess market dynamics, identify opportunities, and formulate actionable strategies. Continuously review and adapt the plan as needed.
Failure to Adapt to Market Changes:
Markets are dynamic, and businesses that fail to adapt to evolving customer needs, emerging technologies, or industry trends can quickly become obsolete. Flexibility and agility are essential to survive and thrive in a competitive landscape.
Stay vigilant and monitor market trends, emerging technologies, and customer preferences. Foster a culture of innovation and agility within the organization. Encourage experimentation and embrace change to proactively adapt and stay ahead of the competition.
Intense competition can make it difficult for businesses to gain market share, differentiate themselves, or maintain profitability. Failure to effectively position and differentiate the business from competitors can lead to struggles or failure.
Conduct a competitive analysis to identify unique value propositions and differentiation points. Develop a strong brand identity and communicate it effectively to target customers. Continuously innovate and improve products or services to maintain a competitive edge.
Inefficient processes, poor supply chain management, or operational bottlenecks can erode profitability and customer satisfaction. Businesses need streamlined operations to deliver products or services efficiently and maintain a competitive edge.
Streamline processes and identify areas for optimization. Invest in automation tools and technology to improve efficiency. Regularly review supply chain management practices and seek ways to reduce costs and enhance productivity.
Inadequate Marketing and Sales:
Businesses that struggle to effectively market their offerings, reach their target audience, or convert leads into customers may face challenges in generating revenue. A lack of marketing strategy or ineffective sales tactics can hinder growth.
Develop a comprehensive marketing strategy that includes targeted campaigns, digital marketing initiatives, and effective sales tactics. Invest in market research to understand customer needs and preferences. Continuously analyze and optimize marketing efforts based on data-driven insights.
Ignoring Customer Feedback:
Failing to listen to customer feedback, ignoring complaints, or not addressing customer needs can harm a business's reputation and customer loyalty. Businesses must prioritize customer satisfaction and continuously improve their products or services based on customer insights.
Prioritize customer satisfaction and actively seek feedback through surveys, reviews, and customer support channels. Implement a robust customer feedback management system and use insights to improve products, services, and overall customer experience.
Lack of Adaptability and Resilience:
Businesses that are unable to adapt to unforeseen circumstances, economic downturns, or disruptive events may struggle to survive. Resilience, flexibility, and the ability to pivot in response to challenges are crucial for long-term sustainability.
Develop contingency plans and risk management strategies to mitigate potential disruptions. Foster a culture of adaptability, encourage innovation, and empower employees to embrace change. Stay informed about industry trends and be proactive in anticipating and responding to challenges.
by Lenny with Stopwatch Creative
A/B testing is a valuable technique that allows marketers to compare different variations of marketing elements and identify which ones perform better in terms of achieving desired outcomes. Here are a few examples of how A/B testing has helped improve marketing strategies that we've learned approaching a decade running Stopwatch Creative:
These examples highlight how A/B testing provides valuable insights into consumer preferences and behavior, enabling marketers to make data-driven decisions. By continually testing and optimizing marketing elements, businesses can refine their strategies, improve customer experiences, and achieve better results. Learn more about Stopwatch Creative on stopwatchcreative.com
How do you track conversions and measure the effectiveness of your marketing strategies? Stopwatch Creative shares five tips
by Team Stopwatch Creative
At Stopwatch Creative, we employ various methods to track conversions and measure the effectiveness of our marketing strategies. Here are some key approaches we utilize:
Overall, our approach to tracking conversions and measuring marketing effectiveness combines the use of technology, data analysis, and ongoing optimization. By continuously monitoring and evaluating campaign performance, we ensure that our strategies align with your business objectives and drive tangible results. Learn more about Stopwatch Creative on stopwatchcreative.com
Filmed at the iconic Comedy Attic in Bloomington, Indiana, Dwight Simmons takes us through being newly married, growing up in two different environments, and learning what you can't say on HGTV. Watch the special shot by Four By Three Productions below:
By Mia Carvalho
Alternative farming practices are needed now, more than ever, to address food insecurity. By 2050, the United Nations expects the world population to surge to nearly 10 billion. However, traditional farming practices won’t be enough to support our growing population, where 70% of current freshwater is dedicated to agriculture. AppHarvest, a Kentucky-native sustainable food company, serves as a solution. “Farms out West, especially in California and Mexico, are being destroyed by droughts and flooding,” says Rohan Munnolimath, a Communications Strategist at AppHarvest. “With catastrophic events making it harder for open-field farmers to predict their growing seasons, we have to find alternative ways to grow more food with fewer resources. This is where AppHarvest comes in.” Founded by Jonathan Webb in 2017, AppHarvest uses innovative technology to sustainably produce fresh crops for not just Kentucky, but the entirety of the U.S.
AppHarvest uses high-tech indoor farms throughout rural Appalachia for sustainable crop production. “With these farms, we’re able to control the environment, enabling us to grow more food,” Rohan describes. “Any water that comes into our facility only leaves as a fruit or vegetable.” These indoor farms use a closed-loop irrigation system, resulting in up to 90% less water use compared to traditional farming. “All of the water we use is rainwater that was captured on our roofs, and sent straight into a retention pond,” says Rohan. With these techniques, AppHarvest is able to produce up to 30 times more produce than traditional farming, allowing healthy crops to reach areas that otherwise may not have access to them.*
AppHarvest also uses technology to ensure that every crop is fresh, using over 300 sensors and AI to collect data from hundreds of thousands of plants to guarantee crops receive the correct amount of nutrients.** This technology allows AppHarvest to produce fresh crops year-round and prevent food waste, combatting the food insecurity U.S. residents face today.
AppHarvest’s first 60-acre farm in the rural town of Morehead, Kentucky opened in 2020, and is the largest greenhouse in the U.S.** Nevertheless, determination to live out AppHarvest’s mission continued. Today, AppHarvest has a four-farm network in Kentucky, covering a total of 165 acres under glass. Besides the Morehead, Kentucky tomato farm, AppHarvest is operating a salad greens farm in Berea, KY, a strawberry and cucumber farm in Somerset, KY, and an additional tomato farm in Richmond, KY. “This was the biggest milestone I’ve witnessed at the company – I don’t think there’s been this kind of expansion in controlled environment agriculture in the U.S. before,” says Rohan. “But we were able to do it, and that’s a testament to how committed we are to improving food security by farming in a more sustainable way.”
Kentucky’s convenient location also helps AppHarvest deliver its crops fast enough to preserve their nutritional value, as 70% of the U.S. population is within a day’s drive for AppHarvest facilities. “With production from out West, produce can be sitting in a delivery truck for up to two weeks before it arrives at a grocery store, let alone your plate,” Rohan explains. “Where we’re located, at times we can harvest a fruit, package it, and send it to grocery stores within 24 hours.” These fast deliveries are important for delivering a healthier product to a wider range of consumers. Not only does Kentucky’s central location allow for swift deliveries, but reduced transportation fuel by up to 80% compared to U.S. Southwest delivered-produce as well.*** While AppHarvest’s location provides fresh produce to all Americans, it also contributes to sustainability through a lower carbon footprint.
The collapse in the coal mining industry brought about great economic distress in rural Kentucky, which played a large factor in the establishment of AppHarvest. “One of the main reasons Jonathan came back to Kentucky was to create good jobs here,” Rohan says. “It was important for Jonathan to tap into Appalachian faith and grit to bring jobs back to this area.” With the new job opportunities brought on by AppHarvest, significant progress has already happened in these rural economies of Kentucky. In fact, the success of AppHarvest has encouraged new companies to come in and follow their lead, further revitalizing these communities. “It’s almost like a ripple effect,” Rohan explains. “In the couple years we’ve been established, other companies have been encouraged to establish themselves in these areas as well and bring more opportunity.”
With AppHarvest being a startup, the communications team takes on many opportunities to further the company. Rohan, for example, manages the company’s social media channels, and photographs AppHarvest’s indoor farms and team members. The communications team is heavily involved with media, working with outlets such as The New York Times, Rolling Stone, and Business Insider in the past. “We’re a small team of three, so we get to wear a lot of different hats,” Rohan explains. “It’s been interesting working with Jonathan as well, going to events with him and supporting him with AppHarvest in general – it’s helpful to have that mentorship.”
As with any startup, one of the biggest challenges is the scrutiny the company faces. In the U.S., the controlled-environmental agriculture industry is an incredibly new space, with lots of trial and error involved. However, this can be even harder to navigate when AppHarvest is constantly under the public eye, through its successes and mistakes. However, Rohan emphasizes the importance of the company’s end goal despite these challenges – “At the end of the day, we have to focus on what’s most important, which is our mission. That’s what we’re committed to doing.”
Currently, the communications team at AppHarvest is focused on storytelling – showing why controlled environment agriculture is needed, now more than ever. “When you look at our social media, for example, what’s intertwined within is our story,” Rohan says. “It’s important for people to understand the need to feed more people as the population continues to increase.” While the company has helped countless individuals within Kentucky, it undoubtedly serves importance for sustainability and feeding people as a whole.
AppHarvest is a trailblazing company that recognizes the need for change in traditional agriculture. Through their state-of-the-art greenhouses that utilize progressive resource use, AI, and Appalachian values, AppHarvest sets new standards for sustainable agriculture. AppHarvest improves food security by using technology to provide fresh produce across the U.S., while reducing the carbon footprint associated with transporting these goods. All the while, the company strives to combat resource depletion through its efficient resource use within its indoor farming facilities. By combating today’s challenges with food security, AppHarvest sets the stage for sustainable food production and a greener future.
AppHarvest. “The CEA Difference — AppHarvest,” May 25, 2022. https://www.appharvest.com/process/
Kang, Liz. “Is the Biggest Greenhouse in the US the Future of Farming?” CNN, October 6, 2021. https://www.cnn.com/2021/10/06/world/appharvest-kentucky-greenhouse-robot-farming-spc-intl-hnk/index.html
AppHarvest. “About Us — AppHarvest,” June 1, 2022. https://www.appharvest.com/about-us/
by Shriya Nevatia
I built this Angel Investment Value Calculator to help you understand the answer:
- If there are between 0-5 additional rounds of dilution after your investment
- If the company exits for $100M-$10B
I showed the different scenarios of dilution with an estimated 20% dilution per follow-on round
And showed you the final expected value of your initial investment.
I even compared it to investing in the S&P 500 for 10 years at a 7% average annual return, as this was one of my big questions when I started out.
Get your view-only copy here and feel free to make a copy to edit with any investments you make: https://lnkd.in/eRuWh8Qq
Be sure to update the "Post-Money valuation" & "Amount you invest today" to match each investment you're considering or have made.
Recently updated to include scenarios for investing via a Syndicate & investing a Venture Fund's capital (instead of your own) as a Scout.
Next up will be a portfolio calculator where you can track a portfolio of investments in a template to figure out portfolio construction.
If you liked this or found it valuable, please comment/share and consider joining The Council Angels community:
P.S. Because it needs to be said -- the most likely outcome is a $0 exit, and $0 return. The purpose of this spreadsheet is to show than *even very small checks* can be high-ROI in the best possible case!! Capped downside, uncapped upside.
#venturecapital #angelinvesting #startups #founders #fundraising