 (Atlanta, GA) June 23, 2021 -- Successful Entrepreneur and Business Icon DeShawn Marks is thrilled to announce the launch of his new book –Grind From The Inside Out. The book aims to transform readers' minds by showing them how going all out to achieve success is as important as dreaming about success. DeShawn Marks has founded a successful management & consulting firm that helps Professional Athletes and high-net-worth individuals build strong investment portfolios while also finding the right business opportunity that allows them to sustain a legacy of wealth building. "Different is good but being legendary is something different," this is DeShawn's mantra as he continues to etch himself a place as a world-renowned fashion solutionist. DeShawn believes that fashion should not only express feelings but thoughts as well. He currently runs the "I'm Legendary" movement and brand, preaching the doctrine of how fashion embodies every aspect of life, from feelings to thoughts and much more. DeShawn's formative years were not the type envisioned by any child as he got exposed to real-life grinding at age 13, where he began selling watches in Wichita Falls, Texas. In the book "Grind from Inside Out," DeShawn takes readers on a journey, a journey that spans through the formative years of his life and how he was able to navigate through the challenges of life by choosing the path which many do not dare tread. He shares his life experience on the journey to becoming successful and how just working to achieve success is not all that is required. Readers will glean from secrets that formed the basis on which DeShawn lives a life built upon grinding the right way, leading him to many new heights and great successes. Grinding is an attitude that can lead to success in any venture only when done from the inside out. And this is what "Grind from Inside Out" teaches. In addition, DeShawn is offering a 15-day workbook on how to grind from the inside out. The workbook is handed to buyers for free on successful completion of book orders. This book is only available exclusively at www.grindfromtheinsideout.com DeShawn Marks was born on May 23, 1981, in Wichita Falls, Texas. He was faced with several setbacks while growing up, which he overcame and attributed to his development and successful career. It is no surprise why he is successful. The young entrepreneur exemplifies dedication, passion, and hard work. Today, DeShawn Marks is both a successful entrepreneur and fashion solutionist with his brand "I'm Legendary." Realizing his passion for writing, DeShawn has written his first book, "Grind from Inside Out," which is now available for purchase. The book is based on how a person can deal with the troubles that lie within him. It encourages a person to live life to the fullest and manifest what lies within. DeShawn Marks is not the type of guy to sit back and let things happen to him, rather, he knows that his legacy is up to him and will be determined by the choices he makes and the chances he takes. DeShawn’s mission is to share his experience, knowledge, and passion with others, so they can achieve their dreams. As a successful businessman, husband, father, entertainer — only to name a few — DeShawn will inspire you with his story and motivate you to radically transform your life.
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 Tamika Mallory is a nationally recognized civil rights activist and seasoned community organizer. She served as the youngest ever Executive Director of the National Action Network under Reverend Al Sharpton. Mallory was the co-chair of the Women’s March on Washington, the largest single-day demonstration in US history. She most recently gave what has been dubbed “the speech of a generation” – State of Emergency in the wake of the murder of George Floyd. She was recently on the Grammys and has a new book State of Emergency. Her new elevation has also attracted new critics, we address all of this. What You Will Learn: - Why we need to change the narrative about black leaders and wealth. - How listening to collective critics can destroy you. - Where the focus of the movement should be in the coming years. - Why we must fight systems of oppression and not just focus on people we don't like. Rob Richardson is the founder of Disruption Now Media, a platform that connects black and brown entrepreneurs, artists, and leaders through interactive events, educational content, podcasts, virtual and in-person summits. Watch this interview from Disruption Now below: Learn more about DisruptArt, a platform building a more equitable future through NFT's and our collective community
 Reed has nearly 30 years of experience in the film and TV industry — and over 50 movies under her belt — as an Emmy-winning casting director and producer. She is behind the breakout movie roles for some of Hollywood's brightest stars, including Halle Berry, Samuel J. Jackson, and Jamie Foxx. Her credits include School Daze, Poetic Justice, Malcolm X, and 125 episodes of In Living Color. When you reach those places where the decision is, “Do I do it? Do I say something? Do I take the role? What is the decision I make” Where are you? In this episode you will learn: 1. Learn How Robi decides to become a casting director at the age of 15. 00:2:58 2. Learn What are Robi’s advice and what to ignore her younger self. 00:4:24 3. Learn How this Pandemic did anything to kind of high clarity of purpose in terms of not only who you hang around but what you’re doing in any way? 00:08:37 4. Learn What Robi thinks is the next normal for this moment, specifically with movies and entertainment. 00:10:41 5. Learn How Robi sees all these streaming services such as Netflix, Prime, HBO, Disney, etc. could limit opportunities or expand opportunities to tell more stories. 00:12:29 6. Learn How Robi advises an actor, who has a core belief but there might be a director that wants to perpetuate a stereotype? As we still kind of fight these narratives. 00:18:56 7. Learn How Robi can think about a time when it was a really tough moment, maybe she failed or had a setback but later on ended up being a great opportunity. 00:21:00 8. Learn How Robi sees potential to a talent, cast big stars such as Jamie Foxx, how he sees potential. 00:24:47 9. Learn Who are the 3 People that have impacted Robi Reed in her life and why. 00:31:54 Rob Richardson is the founder of Disruption Now Media, a platform that connects black and brown entrepreneurs, artists, and leaders through interactive events, educational content, podcasts, virtual and in-person summits. Watch the episode here: Learn more about DisruptArt, a platform building a more equitable future through NFT's and our collective community
 by Nina Thompson The digital age has brought us the advent of digital advertising, which has yielded many benefits such as the ability to reach more people and the flexibility it allows in terms of the medium used to advertise. However, with these benefits also come many challenges. We will address five of these major challenges here: 1. People are Becoming Blind to Ads Although one of the obvious goals of online advertising is to reach a wide audience, sometimes this goal is thwarted by people’s growing fatigue towards all the advertising that they are bombarded with on a daily basis. There has even been a term created for this phenomenon, called “banner blindness” or “ad blindness”, which is defined as, “a form of selective attention, in which web visitors ignore information presented in banners” (Carmichael 2020). People can either ignore ads consciously or unconsciously, which poses a big challenge for marketers who are trying to reach their audience. Sometimes people just want to watch Hulu or scroll through their social media feed without being inundated with ads, so it has become somewhat automatic for people to tune out those ads. Therefore, the question is, how do we create engaging ads that make people want to tune into them, instead of ignore them? 2. The Digital World is Constantly Evolving, and Marketers Must Keep up with the Pace One of the fascinating features of the internet and the digital world is its ability to allow people to be creative and innovative in their approach to reaching an audience, which means marketers must keep up with all of the growing trends. The manner in which marketers reach their audience must constantly shift to meet the needs and desires of consumers. TikTok alone has opened up the realm of possibilities for how one can create a message. Depending on the audience a company wants to reach, they must also figure out which trends speak to which audience or generation and whether their target audience is likely to respond well to their advertising efforts. In this fast-paced world of digital marketing, there is no time to lose.  3. Adhering to Privacy and Data-Sharing Regulations If there is one characteristic that has been made evident by the advent of online advertising, it is that people value their privacy, and they are wary of how their data might be getting used to target them as a consumer. For this reason, regulations and legislation have been created all over the world. This means that companies must not only adhere to rules set by the country they are based in, but also for all other countries in which their target audience lies. With this issue of privacy also comes the issue of trust. How do consumers know they can trust advertisers when they feel as though they are constantly being watched or listened to through their phones or AI devices such as Alexa? Although some people do not mind that when they mention or search a certain product, they begin to be targeted by ads for that product, others find this practice to be too invasive. How can companies maintain the trust of their consumers while also complying with privacy and data-sharing regulations and successfully reaching their target audience? 4. Maintaining Brand Consistency As there are many channels now through which companies can create advertisements, it becomes important to maintain brand identity throughout all of the various channels. Companies must find the balance between utilizing all platforms that align with the audience they want to target, while also making sure that they remain consistent in their overall message and brand. Not only does the company have to maintain consistency across digital and social media platforms, but they must also do the same with traditional advertising platforms. Therefore, it is important that companies develop a unified marketing strategy and message in order to retain current customers and acquire new ones. 5. Avoiding Poor or Tone-Deaf Messaging People tend to like ads that don’t actually sound or look like ads, so it is important to keep this in mind when developing an advertisement. Consumers want to feel as though the advertiser cares about them as an individual, and not just as another number or data point that companies are hoping will buy their product. Therefore, it is important not to make an ad sound formulaic and robotic, so as to make the consumer feel special and as if the product is for them. Advertisers must be creative in their messaging and tailor their message to their audience, so it is essential to determine how their particular audience might like to be addressed based on factors such as age group or gender.  Introducing an Affordable Solution and Effective Solution ~ Collaborate and Elevate supports entrepreneurs, aspiring business owners, industry professionals for example lawyers, realtors, contractors, etc. by connecting them to new opportunities (and customers) for less than $5 a month!
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 Noelle Silver is a technical evangelist at heart and enjoys spreading the good news about what it’s like to work in the field of emerging technology. She is passionate about Mindful Leadership, work-life harmony and empowering people to achieve their potential through technology. She empowers and inspires minorities to be successful in the technology industry and AI through career coaching and workshops. She also specializes in helping brands develop skills for Amazon Alexa. She has spent many years as a trainer, architect, and evangelist for IBM, RedHat, EMC, Amazon and Microsoft. She is now the VP of Digital Technology at NPR. She has taught thousands of people the value and importance of voice technology, Democratizing AI, and mindful leadership and has delivered keynotes, workshops and conferences around the world. Rob Richardson is the founder of Disruption Now Media, a platform that connects black and brown entrepreneurs, artists, and leaders through interactive events, educational content, podcasts, virtual and in-person summits. Watch the episode here: Learn more about DisruptArt, a platform building a more equitable future through NFT's and our collective community
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