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Six Reasons why Big tech companies and foreign investment firms are recognizing the considerable wealth potential in Africa

2/26/2023

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by Manny Larcher

If you haven't been following the news lately, then you may have missed a few headlines:

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JP Morgan opens regional office in Nairobi, Kenya
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- Google invested $1B to boost Africa’s digital transformation.
- Amazon to invest $280m in Africa headquarters
- ​Microsoft invested $500M to accelerate the growth of 10,000 African startups over the next five years.
There are several potential benefits for venture capitalists and private equity firms to invest in Africa, including:
  1. High growth potential: Africa is a continent with a rapidly growing population, rising middle class, and increasing urbanization, which present significant opportunities for investment. According to the International Monetary Fund, African economies are projected to grow by an average of 3.4% in 2021, which is higher than the projected global growth rate of 2.9%.
  2. Untapped markets: Many African countries are still developing, which means many untapped markets and new sectors offer significant growth potential. These include agriculture, healthcare, education, and infrastructure sectors, among others.
  3. Favorable demographics: With a growing young population, Africa presents an attractive investor demographic profile. This demographic trend is expected to continue in the coming years, with the continent's population projected to double by 2050.
  4. Increasing political stability: While some political and security risks exist in certain African countries, the continent has generally become more politically stable in recent years. This has led to increased investor confidence and a more conducive environment for investment.
  5. Favorable regulatory environment: Many African countries have implemented reforms to make their business environments more attractive to foreign investors. These include tax incentives, streamlined regulatory processes, and investor-friendly policies.
  6. Impact investing: There is a growing trend towards impact investing, which seeks to generate positive social and environmental outcomes alongside financial returns. This trend has increased interest in investing in sectors such as renewable energy, microfinance, and affordable housing in Africa.
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Overall, investing in Africa can offer significant opportunities for venture capitalists and private equity firms, particularly those willing to take a long-term view and navigate the unique challenges of the African market.
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Here are 5 Reasons why Seinfeld is probably the Greatest comedy show ever

2/25/2023

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Seinfeld is considered by many to be one of the greatest sitcoms of all time.

​Running from 1989 to 1998, the show centered around the life of Jerry Seinfeld and his friends as they navigated the ups and downs of life in New York City. So why was Seinfeld such a big hit?

Here are a few reasons:
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  1. The Characters: One of the biggest reasons Seinfeld was so successful was because of its memorable and relatable characters. From the neurotic and self-absorbed Jerry Seinfeld to the quirky and eccentric Kramer, each character had a unique personality that viewers could relate to.
  2. The Writing: Another critical factor in Seinfeld's success was the show's writing. The show's co-creators, Jerry Seinfeld and Larry David were masterful at creating hilarious and memorable storylines that often revolved around mundane, everyday situations.
  3. The Humor: Seinfeld's brand of humor was another critical factor in its success. The show's humor was often dry, sarcastic, irreverent, and it wasn't afraid to tackle taboo or controversial topics.
  4. The Cultural Impact: Seinfeld's impact on popular culture cannot be overstated. Phrases like "yada yada yada" and "no soup for you" have become part of the lexicon, and the show's influence can still be seen in pop culture today.
  5. The Timing: Seinfeld premiered at a time when there was a lot of competition in the sitcom genre, but it could stand out thanks to its unique brand of humor and relatable characters.

Seinfeld's success can be attributed to a combination of factors - from its memorable characters and hilarious writing to its impact on popular culture and perfect timing. The show remains a beloved classic to this day, and its influence can still be seen in television and pop culture.
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​Top tools for Content Creators

2/22/2023

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There are many benefits to being a content creator. Creative expression: As a content creator, you have the opportunity to express yourself creatively through your content. Whether you are writing, designing, making videos, or creating art, you can use your content to share your unique perspective with the world. Building a following: Creating quality content can help you build a following of loyal fans and followers who appreciate your work and are interested in what you have to say.

Here are some of the top tools that we recommened:

Organization - Notion
Social Media Management - Later
AI Assistance - ChatGPT AI
Research - BuzzSumo or Answer The Public by  - NP Digital
Website - Squarespace
Newsletter - Substack or Medium
Monetization - Gumroad
Design - Figma
Video Editing - CapCut or Adobe Creative Cloud
Calendar Management - Calendly
Project Management - Trello or Asana
Stock Imagery - Unsplash
Podcasting - Anchor or Riverside.fm
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Grow Your Business on a Budget: The Affordable Platform You Need to Know About

2/21/2023

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​Are you looking for a way to connect with customers, find the right person for your business, and join a supportive community of like-minded companies without breaking the bank? Then, look no further than Collaborate and Elevate!

Our platform has helped hundreds of businesses across 25 states and five countries, and we can help yours too. Whether you're a startup looking to get off the ground or an established business seeking new growth opportunities, we offer a range of tools and resources to help you succeed.
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​With Collaborate and Elevate, you'll get access to a robust network of businesses and investors and a suite of features designed to help you grow your customer base and take your business to the next level. And best of all, our plans start at less than $5 a month, so you can get the support you need without breaking the bank.
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At Collaborate and Elevate, every business deserves a chance to succeed, regardless of size or budget. That's why we've built a platform that's affordable, accessible, and easy to use, so you can focus on what you do best – growing your business.


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So why wait? Sign up for Collaborate and Elevate today and start connecting with customers, finding new investment opportunities, and elevating your business to new heights!
Join Today
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You're Invited - 2023 Black History Month at University of Dayton featuring Terry Green

2/19/2023

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You're Invited to The University of Dayton, Department of Security Studies 2023 Black History Month Event on Tuesday, February 28, 2023 at 3:30PM with Terry Green as the Guest Speaker.

The title of his speech is Breaking Statistics: From a Justice-Invovled Youth to a National Social Justice Change Agent! This will be a powerful black history month speech that you don't want to miss!!
Click Here to RSVP
"Diversity is different people, like me and you. Community is people coming together to collaborate and embrace their differences. This social justice presentation is a lively experience that allows participants to learn resilience from personal reintegration as well as learn new tips and resources on taking action on diversity, equity and inclusion and community involvement."
Click Here! Book Terry to be a Guest Speaker for Your Next Event!
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Tushar Kulkarni, CEO of Big Kitty Labs, discusses life, business, and passion with Manny Larcher on the It's Bigger Than Business Podcast

2/18/2023

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Danny Ortiz, CEO of The Wave Columbus, and Manny Larcher, founder of Collaborate & Elevate, come together to discuss life, family, money, creativity, and relationships. http://itsbiggerthanbusiness.com/


This episode: Columbus, Ohio-based Tushar Kulkarni, CEO and co-founder of Big Kitty Labs, yesterday! We discussed numerous topics, including entrepreneurship, tech development, personal and work-life balance, and more!
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How to Create a Winning Marketing Monetization Strategy for Your Business

2/14/2023

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by Lenny with Stopwatch Creative

Creating a successful marketing monetization strategy involves several key steps. Here are some general guidelines:
  1. Identify your target audience: The first step is to identify your target audience and understand their needs, preferences, and behavior. Conduct market research to understand their demographics, psychographics, and purchasing behavior.
  2. Define your value proposition: Define your value proposition, which is the unique benefit your product or service provides to your target audience. This will be the basis for your marketing messages and positioning.
  3. Develop a marketing plan: Develop a comprehensive marketing plan that includes a mix of marketing channels such as social media, email marketing, SEO, PPC, content marketing, and PR. The program should be tailored to your target audience and value proposition.
  4. Create compelling content: Develop high-quality content that aligns with your value proposition and resonates with your target audience. This could include blog posts, videos, infographics, and social media posts.
  5. Implement a monetization strategy: Once you have a solid marketing plan, you must implement a monetization strategy that aligns with your business objectives. This could include selling products or services directly, using affiliate marketing, offering premium content or features, or selling advertising space.
  6. Measure and optimize: Finally, it's essential to measure the effectiveness of your marketing monetization strategy and continually optimize it based on data and insights. Use analytics tools to track key performance indicators and adjust your plan accordingly.
Creating a successful marketing monetization strategy requires a deep understanding of your target audience, a clear value proposition, a well-executed marketing plan, and a monetization strategy that aligns with your business goals.


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What is a monetization strategy?

2/13/2023

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by Lenny with Stopwatch Creative

A monetization strategy is a plan that outlines how a business or organization intends to generate revenue from its products, services, or content. It involves identifying ways to turn non-revenue-generating activities into revenue-generating ones.
Monetization strategies can vary widely depending on the business or organization and the type of products, services, or content being offered. However, some common monetization strategies include:
  1. Direct sales: This involves selling products or services directly to customers.
  2. Advertising involves selling advertising space on a website, social media platform, or other digital platforms.
  3. Subscription or membership models: This involves charging users a fee for access to premium content, features, or services.
  4. Affiliate marketing involves promoting products or services from other companies and earning a commission on sales.
  5. Sponsorship involves partnering with a brand or organization to sponsor content, events, or other initiatives.
  6. Licensing involves licensing content or products to other businesses for a fee.
The key to a successful monetization strategy is to align it with the business goals and target audience. It's also important to continually evaluate and optimize the system based on customer data and customer feedback.
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'10 visuals to fix everything in your life' by Sohaib Albadawee

2/4/2023

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Thanks for sharing! by Sohaib Albadawee

1. To write is to think, and to think is to change the world.

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2. You can buy status, but good luck trying to buy trust.

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3. People call it luck, winners call it persistence.

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4. Talk is cheap, action your ideas.

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5. 0% chance of you losing.

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6. Stick to it for 30 days. No matter how big, you'll achieve it.

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7. In reality, the challenge is emotional.

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8. Optimists solve problems before pessimists finish complaining.

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9. The whole world is trying to distract you from deep work.

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10. The ultimate entrepreneurship hack: Just start.

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4 Simple User Design Tips for Building a Better Website: Insights from a Marketing Agency Co-Founder

2/3/2023

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by Lenny with Stopwatch Creative
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Here are four simple user design tips when building websites:
  1. Keep it Simple: One of the most critical user design principles is to keep the website simple and easy to navigate. This means avoiding clutter, using clear language, and keeping the design consistent throughout the site. A clean and simple design will help users focus on the content and easily find what they need.
  2. Use Intuitive Navigation: Navigation is vital to a user-friendly website. Ensure that the navigation menu is easy to understand and located in a prominent position on the page. Use descriptive labels for each section and use only a few sub-levels, as this can make the navigation more complex and confusing.
  3. Make it Mobile-Friendly: With more people accessing the internet on their mobile devices, it's essential to design mobile-friendly websites. This means using a responsive design that adjusts to different screen sizes, ensuring that the font size is legible on smaller screens, and avoiding pop-ups or other elements that can interfere with the user experience on mobile devices.
  4. Use High-Quality Images: Visuals are an essential part of web design and can help to make a site more engaging and appealing to users. Use high-quality images that are relevant to the content and that load quickly, as slow loading times can frustrate users and lead them to abandon the site.
Following these simple user design tips, you can create an intuitive, easy-to-navigate, and visually appealing website, leading to a better user experience and increased engagement. Questions about web design and marketing? Learn more and visit about Stopwatch Creative.
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Stopwatch Creative and CollaborateandElevate.com founder Manny Larcher featured at Innovate New Albany Expert Office Hours

2/1/2023

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Innovate New Albany created Expert Office Hours to make it easy for business owners & aspiring entrepreneurs to get the answers they need.

Manny Larcher
 is a first-generation American born in Columbus, Ohio, both of his parents are from St. Lucia. He serves as a Deal Flow associate with JumpStart Ventures, which combines capital, services, and connections to help entrepreneurs grow, researchers commercialize, and corporations innovate. As the co-founder and CEO of Stopwatch Creative, a boutique marketing/tech firm incubating platforms like CollaborateandElevate.com, which connects hundreds of businesses of all sizes with opportunities, Manny leads vision and growth.
A lifelong learner who genuinely enjoys digging deep into new technologies and the creatives developing them, Manny loves seeing innovative ideas, and the teams behind them flourish. He also serves on the Board with Black Men Talk Tech and Columbus Young Professionals.

Great questions for Manny:
  • How can I maximize the efforts of my team?
  • Are my marketing efforts really creating the action I want?
  • Am I using the best and current tech stack or strategies for growth?Manny Larcher is a first-generation American born in Columbus, Ohio, both of his parents are from St. Lucia. He serves as a Deal Flow associate with JumpStart Ventures, which combines capital, services, and connections to help entrepreneurs grow, researchers commercialize, and corporations innovate. As the co-founder and CEO of Stopwatch Creative, a boutique marketing/tech firm incubating platforms like CollaborateandElevate.com, which connects hundreds of businesses of all sizes with opportunities, Manny leads vision and growth.
    A lifelong learner who genuinely enjoys digging deep into new technologies and the creatives developing them, Manny loves seeing innovative ideas, and the teams behind them flourish. He also serves on the Board with Black Men Talk Tech and Columbus Young Professionals.

    Great questions for Manny:
  • How can I maximize the efforts of my team?
  • Are my marketing efforts really creating the action I want?
  • Am I using the best and current tech stack or strategies for growth?
Book Time With Manny
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