 In a recent article breaking down Digital Advertising in 2022 by Stratechery, they discussed Facebook and Google's dominance in digital advertising - the two platforms alone have over 66,000,000 businesses who advertise monthly from an online report that we found from a few years ago. We can debate the many reasons why, but the article mentions that there is no question that Facebook has been significantly impaired, but the company is by no means doomed, in large part because while search is very effective at finding what you want, there remains the need to make you aware of what you didn’t know existed. This is what Facebook excels at more than any other platform: by knowing who you are and what you have liked or purchased in the past, Facebook can place ads for products or apps you have never heard of in the Feed, in Stories, or, going forward in Reels. But do we want Facebook (or Meta) to tell us what to purchase? Are we tired of seeing ads every 3 posts? Every 3 stories? All over our newsfeed? There's no question that Google is the best at search advertising, however at what cost? Can every business owner learn their system, adapt to the content, create the creative, do the targeting, etc? Also, how much is an average successful campaign? $20? $100? $2,000? $25,000? There are many reasons for new solutions for businesses owners and brands who want to grow to be discovered. They are more needed now. When Manny Larcher launched the business membership during the pandemic for the networking events that he did through Collaborate and Elevate, the push to move these gatherings online were very present. “The community really just started to overwhelm us with with emails and just encouragement to kind of keep Collaborate and Elevate going. It really enabled us to continue to share relevant helpful free information, but really give those who want that one on one attention,” Manny told Spectrum News. “I knew that the internet was fragmented and the tools to help, you know, students, entrepreneurs, business owners was fragmented. So, I knew that there was a need.” A need that turned into a plus for Gaea Kassatly. She opened up a virtual law firm in December of 2019. With about 10 in-person networking events set up to jump start her virtual business, that went out the window quick with COVID. “A good word for it: I felt very defeated, you know? Like, very defeated. Like, oh my gosh, this was my plan for 2020. In January, actually I wrote down my vision. I was so excited about it, and I'm like you know, I'm gonna do all these great things and grow this fantastic company," said Kassatly.
Forced to network virtually or close up shop, she decided to join a few online groups, including Larcher’s Collaborate and Elevate. Dead set on networking in person, she wasn’t so confident that virtual networking could work. “My mindset was you meet people in person and you get that, you know, personal touch this is how they meet you, this is how they trust you, how you build relationships," Kassatly said. But she got quite the surprise. “It worked out very well in the sense that I got my ideal clients this way, too. Tech savvy entrepreneurs who appreciate, you know, more innovative modern law firms. I got more than I asked for where a lot of my business started to come from Collaborate and Elevate network." Learn more about Collaborate and Elevate and how they can support your business on collaborateandelevate.com
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