7/7/2021 by Rebecka Nilsen
Small businesses have been hit hard by the COVID-19 Pandemic. The pandemic has greatly accelerated the move from in person to the virtual world and brought on new challenges for smaller businesses and their sales. With the ever-growing sea of businesses emerging, it has never been more important to be able to effectively reach your target audience. This pandemic has established a surge in virtual ways which people and businesses connect with each other. It has further pushed us into the virtual world and it does not seem to be stopping anytime soon. Finding your way in these circumstances can be difficult, but to help here are 3 ways to help your business prosper in the virtual world.
1. Distinguishing Between Work and Leisure Time
It is very challenging to find the balance between work and leisure time when you are working from home. It is very simple to go on your phone for a few minutes to read and respond to emails. However, those minutes can easily become an hour and suddenly you are in a bad and exhausting pattern of always working. Remember that for your business to prosper and do well you need to be well. To solve this problem, you can practice self-control with the help of various apps and time sensitive tools. These will not let you use a specific app on your phone or tablet for more than a designated amount of time. This can be a great tool to set boundaries for yourself and to actually be able to relax during your leisure time.
2. Lack of Creativity and Brainstorming
It can be really difficult to be creative when you are sat by your computer almost all day. By only being able to speak to people through screens, the brainstorming and creative process of many businesses is not possible in the same way. Things are different right now and may continue to be so in the future, therefore, it is important to think past our old ways of creativity and find new sources of creativity and inspiration. To solve this challenge, you can reflect on what has worked in the past and try to incorporate it in the new sources of creativity. It may be hard to meet up with people inside of an office conference room, but if you need to discuss with people you could try to find a COVID safe setting such as meeting at a picnic table outside and keeping your distance. You might also find that there are entirely new sources of creativity waiting to be explored if you just think outside of the box.
3. The Digital Age of Marketing
There are many struggles associated with small businesses; do not let marketing be one of them. Going digital can seem daunting with the thousands of advertisements, websites and platforms to choose from. Instead of overwhelming yourself with this it is wise to hire a professional service to solve these challenges. This may seem like yet another expense for the business, but services such as Collaborate and Elevate provide these services at a low cost, less than $5/month! They have adapted their pricing specifically for small businesses, entrepreneurs and industry professionals.
In a time when so much seems out of our control, do not let your small business suffer. Be well, think outside of the box and utilize the resources that are out there.