LaRon Batchelor with Coffee Uplifts People, Passport Ventures, Caminus Ventures joins It's Bigger Than Business Podcast with Manny Larcher
LaRon Batchelor joins Manny Larcher on the It's Bigger Than Business podcast to share about the impact his business ventures are having and share some tips along that he's learned along the way including "the best brands out teach, not out sell."
More About LaRon:
I have lived at the center of digital storytelling, moderating focus groups, mobile phone research, beverage distribution and marketing for over 20 years. While producing digital ethnography for Nokia and Verizon, I explored and analyzed the current mobile device landscape: how technology is being used in consumers' lives and how the role of the service provider/carrier is viewed. Markets included America, England, India, Russia and Japan.
I started out with a pretty keen eye spotting international urban cultural trends. I was engagaed as a trend spotter/videographer for major brands. Traveling to Japan and Europe with my camera, with a New York sensibility and the ability to commune with almost anyone, I filmed a library of over 3,000 hours of conversations.
The late Guru/Gang Starr (Keith Elam) personally gave me my first film producer project - filming the making and launch of the seminal Jazzmatazz albums (featuring Erykah Badu, Isaac Hayes, The Roots, The Neptunes, etc.). I have filmed on behalf of and conducted marketing research on 4 continents for Nissan, Virgin Records, Robert Graham Clothing, TBWA, Prescient Research (UK) , GURU, NOKIA, Trace TV (France), TRUE Agency, Coca Cola and Universal Music (Japan), among others.
I served as the Consulting Vice President/Key Accounts at Drink King Distributing, a New Jersey/New York snack & beverage distributor. I oversaw the launches and retail programming of entrepreneurial and established brands such as; Sparkling Ice, Polar Beverages, Tate's Bake Shop, Aqua Ball & Aqua Hydrate, Eternal Water, Cannabis Energy Drink and OWYN. I managed and called on the following Key Accounts: Stop & Shop, Fairway, Shoprite, King Kullen, Walgreens, Bolla Market, Target, Food Bazaar & Independent Ownership groups throughout New York and New Jersey.