NCAA Athletes Need to Capitalize on Being Able to Earn Money Now After Recent Rule Changes

12/6/21 by Jackson Lagerway

The NCAA has recently announced new policies that allow student-athletes to now legally earn money from their name and image in college sports. This is a major transition from previously strict rules and it is important that college athletes capitalize on this opportunity to monetize themselves. 

Debates over this have been going on for years and the NCAA has finally decided to change its stance on this topic in 2021. This rule change came into effect on July 1, 2021, and will apply to all three NCAA divisions across all states. 

These new rules have granted athletes the ability to receive endorsements from brands, monetize their social media content, enter agreements with agents, and gain many other opportunities. This will support these student-athletes immensely as they will receive monetary benefits that can be crucial for some. Larry Mann, executive vice president of sports marketing agency Revolution Marketing, stated that the NIL policy shift is especially important for athletes that don’t have many opportunities to pursue professional sports after college. 

Many are already experiencing the advantages of this new rule change. For example, Alabama quarterback, Bryce Young, was able to raise seven figures a few months ago. Others have been able to profit from endorsements as well, with Hanna and Haley Cavinder, twins playing on the Fresno State basketball team, maximizing the use of their millions of followers on social media by agreeing to sponsorship deals.

It is essential for these athletes to seek out all of their opportunities now, so they need to market themselves more effectively than ever. Platforms such as Collaborate and Elevate are the ideal resources that these young students need to utilize as it provides them with affordable services that can pay huge dividends in the future. 

Collaborate and Elevate is a subscription-based service that offers a variety of features that student-athletes can greatly benefit from. They currently provide four subscription plans that start at $4.95 a month or $47.95 a year and go up to $180.00 a month or $1945.00 a year. Their plans include benefits such as 24-minute strategy calls with an expert, professional match-making services to connect you with growth partners, advertising and exposure opportunities, and other guidance that will support your brand.

Now, more than ever, is the time for these college students to take advantage of external resources to help grow themselves and earn the money that is rightfully theirs.

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