by Quenton Harris
Tyler, the Creator has risen to prominence over the past decade with his unique, jazzy pop fusion style production and deep voice lyricism. Back in 2010, he tweeted a prediction that he would one day achieve top honors in his craft and bring home a Grammy.
This was met with controversy, the fanbase he had just couldn’t visualize an underground artist with an edgy and angry style winning such an award. However, he wouldn’t be discouraged, and continued to grind towards his goal. Fast forward to 2017, and the release of his 4th studio album ‘Flower Boy’, This project would serve as the turning point in his career, and his sound suddenly became more accessible and attractive to a mainstream audience.
Although he wouldn’t win with this project, It would earn him his first nomination for the coveted award. Being so close to the finish line only fueled his vigor when going into recording for his next work, ‘IGOR’; a record widely recognized as a 10, and the perfect example of how jazz and pop should be integrated into a hip hop format. It would go on the smash the charts debuting at #1 on billboard and selling 165,000 copies in just the first week. He earned yet another nomination, only this time he won! In his speech he would go on to mention his 2010 tweet and all the doubters he’d faced over the years.
He is living proof of manifestation; though it only comes if you’re willing to put in the work behind the scenes.
Check out Tyler’s ‘IGOR’ -